At Oniracom, we are proud to collaborate with innovative brands, educators, activists, cultivators, and scientists within the cannabis community. As regulations around cannabis continue to evolve, and the world of cannabis marketing rapidly advances, new product categories and services have also emerged within the industry. One such category is dispensary software, specific to and optimized…
We’re excited to show off the video work our team created for cannabis brand, Manna Molecular. Following an intelligence study and brand work, our team created the content to introduce their innovative sublingual “SpeedTabs” to the world. The video campaign was designed to educate consumers and budtenders on the modern technology of Manna Molecular’s product,…
We’re proud to announce our partnership with Island Fox Media! We first met Island Fox Media in 2018, shortly after their founding and were excited by their enthusiasm for storytelling and video production. In 2019, Island Fox Media produced the recap video for Onifest, an annual event hosted by Oniracom to celebrate our clients and…
We’re proud to be supporting our community’s nonprofits by helping them adapt their fundraisers and events to COVID-safe livestreams and broadcasts. Thus far, we’ve conducted successful live stream events for organizations including Community Environmental Council (CEC)’s 50th anniversary of Earth Day, Artists for Amazonia (Amazon Watch, Environmental Media Association, Rainforest Foundation US, Amazon Aid Foundation, &…
We’re fortunate to have a video team that is still able to capture content at this time. Our team hit the road for Buttonwillow California to capture connect for Buttonwillow Warehouse Company (BWC), a family owned and operated agricultural business that’s served California farmers for over 50 years. Shooting at a total of 6 locations, our…
We’ve captured the following advice from Oniracom Live-streaming Expert, Paul Mathieu. 1. Turn your phone sideways! High-definition video is either 1920×1080 pixels (aka “1080p HD”) or 1280×720 pixels (“720p HD”). Get the professional look by filming in the widescreen, 16:9 ratio – and then integrate additional videos and graphics. 2. It’s better to hear you,…
Each day, the grid on their website revealed a new tile, and Brushfire shared that media on Instagram and Facebook to further engage with comments from fans, and the artists themselves. Brushfire offered an immediate digital download of the original first track, “New Axe” by Jack Johnson to all who pre-ordered the album, and the full…
Meissner turned to Oniracom to produce a video that their international sales team uses in high profile meeting. This video acts as a tool so they spend less time talking about their capabilities and culture and more time listening to their client’s needs. Our team collaborated with Meissner to produce a fairly lengthy 5-minute video…
My job title at Oniracom is Director of Story. In reality what I do here is work with brands to develop effective messaging and then deliver that messaging with content. Our approach with winning messaging is to focus on reaching consumers emotional centers and trigger a positive affiliation with the brand. This is the first…
StartupSB and Oniracom collaborated last Friday night on an evening panel to discuss “The Business of Virtual Reality” with Industry Insiders. The panel was moderated by Oniracom’s own Vice President of Client Partnerships, John Lucchetti, who brought together an experienced panel that included experts in all facets of the Virtual Reality industry. The turnout was great as…
Today’s marketing environment is a visual one. Pictures may be worth a thousand words, but video content is increasingly dominating the digital sphere. By 2018, 89% of internet traffic will be video. Statistics and strategic moves from social platforms indicate why this prediction seems plausible: Within the last year, Facebook users went from watching 1 billion videos every…
January 29, 2016
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