Visual Storytelling

Our Latest in Video Production – On the Road for Buttonwillow Warehouse Co.
Client Work

Our Latest in Video Production – On the Road for Buttonwillow Warehouse Co.

We’re fortunate to have a video team that is still able to capture content at this time. Our team hit the road for Buttonwillow California to capture connect for Buttonwillow Warehouse Company (BWC), a family owned and operated agricultural business that’s served California farmers for over 50 years.  Shooting at a total of 6 locations, our…

July 17, 2020
An Interview with Photographer Elena Kulikova
Cannabis

An Interview with Photographer Elena Kulikova

We recently had the privilege of working with photographer Elena Kulikova. Her work pushes the boundaries and produces captivating images in a vibrant, dynamic, conceptual, style that is uniquely her own. She shared with us some of her background and answered some of our burning questions….

March 11, 2020
Oniracom’s Visual Storytelling Showcases Meissner’s Capabilities
Client Work

Oniracom’s Visual Storytelling Showcases Meissner’s Capabilities

Meissner turned to Oniracom to produce a video that their international sales team uses in high profile meeting. This video acts as a tool so they spend less time talking about their capabilities and culture and more time listening to their client’s needs.   Our team collaborated with Meissner to produce a fairly lengthy 5-minute video…

December 2, 2019
The Magic of Tidying Up (Your Brand Strategy)
Uncategorized

The Magic of Tidying Up (Your Brand Strategy)

Brand strategy is often a painful exercise in editing. Writers are told to kill their darlings; at Oniracom, when it comes to branding, we often recommend “cull your darlings.” That means taking a hard look at everything you’re doing when it comes to your brand, and cutting loose everything that isn’t directly serving the goal…

February 25, 2019
How do you know your videos are maximizing ROI?
Actionable Intelligence™

How do you know your videos are maximizing ROI?

My job title at Oniracom is Director of Story. In reality what I do here is work with brands to develop effective messaging and then deliver that messaging with content.  Our approach with winning messaging is to focus on reaching consumers emotional centers and trigger a positive affiliation with the brand.  This is the first…

October 17, 2018
Product Photography & E-Commerce Design
Client Work

Product Photography & E-Commerce Design

Oniracom is pioneering innovative ways to make your products more appealing, showcasing not just what they are — but also the texture, luster, colors and shine. Great photography and videography makes your product real in the mind of the customer, and creates a sense of visual drama, lifestyle storytelling and brand cohesion. With our friends…

July 4, 2018
Oniracom Identity: Revision, Not Revolution
Uncategorized

Oniracom Identity: Revision, Not Revolution

Oniracom’s new identity revision is not a radical change from its previous incarnation, but it’s more revised and organized than at any point in our 15-year history. After such long a stretch of time, something has to change or complacency creeps in, threatening future creativity. As we pivot to specific offerings for a select clientele,…

November 14, 2016
The New Visual Content Experience
Video Production

The New Visual Content Experience

Today’s marketing environment is a visual one. Pictures may be worth a thousand words, but video content is increasingly dominating the digital sphere. By 2018, 89% of internet traffic will be video. Statistics and strategic moves from social platforms indicate why this prediction seems plausible: Within the last year, Facebook users went from watching 1 billion videos every…

January 29, 2016