Access to clean, affordable light and energy is critical to improving health, education, and prosperity, yet over a billion people do not have access to electricity. Unite to Light is a local non-profit organization dedicated to providing solar light and power to those without electricity across the globe. Their life-changing work is powered by the…
At Oniracom, we are proud to collaborate with innovative brands, educators, activists, cultivators, and scientists within the cannabis community. As regulations around cannabis continue to evolve, and the world of cannabis marketing rapidly advances, new product categories and services have also emerged within the industry. One such category is dispensary software, specific to and optimized…
We’re excited to show off the video work our team created for cannabis brand, Manna Molecular. Following an intelligence study and brand work, our team created the content to introduce their innovative sublingual “SpeedTabs” to the world. The video campaign was designed to educate consumers and budtenders on the modern technology of Manna Molecular’s product,…
We’re fortunate to have a video team that is still able to capture content at this time. Our team hit the road for Buttonwillow California to capture connect for Buttonwillow Warehouse Company (BWC), a family owned and operated agricultural business that’s served California farmers for over 50 years. Shooting at a total of 6 locations, our…
We recently had the privilege of working with photographer Elena Kulikova. Her work pushes the boundaries and produces captivating images in a vibrant, dynamic, conceptual, style that is uniquely her own. She shared with us some of her background and answered some of our burning questions….
Meissner turned to Oniracom to produce a video that their international sales team uses in high profile meeting. This video acts as a tool so they spend less time talking about their capabilities and culture and more time listening to their client’s needs. Our team collaborated with Meissner to produce a fairly lengthy 5-minute video…
Brand strategy is often a painful exercise in editing. Writers are told to kill their darlings; at Oniracom, when it comes to branding, we often recommend “cull your darlings.” That means taking a hard look at everything you’re doing when it comes to your brand, and cutting loose everything that isn’t directly serving the goal…
My job title at Oniracom is Director of Story. In reality what I do here is work with brands to develop effective messaging and then deliver that messaging with content. Our approach with winning messaging is to focus on reaching consumers emotional centers and trigger a positive affiliation with the brand. This is the first…
Oniracom is pioneering innovative ways to make your products more appealing, showcasing not just what they are — but also the texture, luster, colors and shine. Great photography and videography makes your product real in the mind of the customer, and creates a sense of visual drama, lifestyle storytelling and brand cohesion. With our friends…
Oniracom’s new identity revision is not a radical change from its previous incarnation, but it’s more revised and organized than at any point in our 15-year history. After such long a stretch of time, something has to change or complacency creeps in, threatening future creativity. As we pivot to specific offerings for a select clientele,…
Today’s marketing environment is a visual one. Pictures may be worth a thousand words, but video content is increasingly dominating the digital sphere. By 2018, 89% of internet traffic will be video. Statistics and strategic moves from social platforms indicate why this prediction seems plausible: Within the last year, Facebook users went from watching 1 billion videos every…