Journal
Disruptions, visionary partners, and really kick-ass projects.
Learn more about our latest and greatest.
Cannabis Legislative Wins from 2020
2020 saw an abundance of landmark wins for cannabis. Read on for our top 10 victories for legislative progress, restorative justice, and industry growth.
Successful Strategies From Our Team’s “Covid Pivot”
Read on for successful strategies and practices we’ve found to collaborate remotely, give back to our community, and bond as a team – all while…
Our Guide to Making The Most of 2020’s Holiday Season
Celebrating the holidays in 2020 is certainly unlike any year before, but you can still get in the holiday spirit with quality entertainment from venues…
Presenting A World-Class Recording Studio for Music Legend, Alan Parsons
Away from the bustle of LA, Alan Parsons secured a peaceful ranch in the Santa Barbara area to record music with the industry’s finest. The…
Giving Tuesday 2020 – Giving Back & Moving Forward
At Oniracom, we strive to make a positive difference in the world by contributing to our global and local community. Cause-driven marketing has been core…
Oniracom Livestream & Broadcasting Services Make Local NGO Virtual Fundraisers, A Reality.
We’re proud to be supporting our community’s nonprofits by helping them adapt their fundraisers and events to COVID-safe livestreams and broadcasts. Thus far, we’ve conducted…
7 Tips for a COVID-free Holiday
Our CEO, Jacob Tell, received this list from his cousin Alicia Riley, Ph.D. who studies and works in epidemiology. She sent the list of tips…
Cannabis, COVID-19, & You
We ran an anonymous, national survey from April to June 2020 to a diverse set of consumers in order to gain insight into their current…
Launching the Website for the World’s Greenest Venue
The most sustainable venue the world has ever seen is opening in 2021. Existing at the nexus of music, entertainment, sustainability, and the built environment,…
Oniracom: A Green Business Innovator
Oniracom was recently certified as a Green Business Innovator! Certified Green Innovators have met the highest verifiable standards of sustainability. “They represent the spirit of our…
Our Latest in Video Production – On the Road for Buttonwillow Warehouse Co.
We’re fortunate to have a video team that is still able to capture content at this time. Our team hit the road for Buttonwillow California…
5 Pro-Tips for Livestreams & Online Video Recording
We’ve captured the following advice from Oniracom Live-streaming Expert, Paul Mathieu. 1. Turn your phone sideways! High-definition video is either 1920×1080 pixels (aka “1080p HD”)…
Oniracom Stands Against Racial Injustice
FEATURED VIDEO SIGN Justice for George Floyd Justice for Ahmaud Arbery Justice for Belly Mujinga Justice Breonna Taylor ACT Register to Vote Ways to Help…
20 Santa Barbara Fitness Studios Going Above & Beyond Amid Covid-19 Crisis
During this global health crisis and quarantining, our physical, mental, and emotional health have certainly been challenged. We feel incredibly grateful to belong to a…
21 Local Restaurants Going Above & Beyond Amid Covid-19 Crisis
That’s right, another blog about how the pandemic has shifted our community; but there’s hope on the horizon! While this situation can leave us feeling…
Women & Cannabis
Women & Cannabis Insights on This Rapidly-Growing Segment of the Cannabis Industry The traditionally male-centric cannabis industry is rapidly shifting. While male consumers continue to…
Our Passion for Cause Marketing: Healing the Environment Though Live Music
People, Planet, Profits. We firmly believe in the triple bottom line of people, planet, and profits. This is a key element we bring to every…
An Interview with Photographer Elena Kulikova
We recently had the privilege of working with photographer Elena Kulikova. Her work pushes the boundaries and produces captivating images in a vibrant, dynamic, conceptual,…
A Deep Dive on Our Leading-Edge Market Research for Places
Over the past 2 years, we’ve developed a deep partnership with leading Australian urban strategy group, Mantra Studios, which has led us down the road…
10 Ways Oniracom’s Office Is Green
With January being the start to many resolutions, we’re renewing our nearly 19 year career long focus on sustainability by implementing eco-friendly habits and processes…
“12 Days Of Christmas” The Countdown To Brushfire Records’ Vinyl Release
Each day, the grid on their website revealed a new tile, and Brushfire shared that media on Instagram and Facebook to further engage with comments…
Challenges Of Designing Cannabis Packaging Under A Complex Regulatory Regime
Cannabis packaging is an especially tough design project. As experts in cannabis rules and regulations, and as an agency with deep relationships with experienced packaging…
Giving Tuesday
Our team turns the dreams of brands, communities, and causes into reality. We strive to make a positive difference in the world by contributing to…
Oniracom’s Visual Storytelling Showcases Meissner’s Capabilities
Meissner turned to Oniracom to produce a video that their international sales team uses in high profile meeting. This video acts as a tool so…
Oniracom At The Forefront Of Applying Social Data To Major City Planning
Oniracom recently unveiled our newest study, produced in partnership with international engineering firm ARUP. The in depth analysis is a resource for cities or other…
Cannabis Dispensaries Make Their Way to Santa Barbara
Oniracom was proud to show support at Coastal’s grand opening event! Local, regional and industry leaders showed up to celebrate the one of the first…
Onifest 2019 Recap
On Wednesday September 19th, we transformed our headquarters on 216 E Gutierrez Street to host Onifest. Onifest is a thank you to Oniracom’s clients, and…
Bringing Ideas to Life with 3-D Rendering
There’s a big gap between logo and brand identity, and seeing finished products and merchandise in the physical world. Sometimes, it can help bring a…
“Touch of Love” Premiere & Plastic-Free July Kickoff Celebration
Oniracom made the news after last week’s world premiere of David Segall‘s new music video, “Touch of Love,” and the Plastic-Free July kickoff celebration on…
Cannabis Reception at Oniracom
A night of cannabis community building, strain sampling, Pacific Stone Brand and live music + food! Following the first ever Santa Barbara Medical Cannabis Conference,…
Oniracom & the BYOBottle Campaign!
For decades Oniracom has proudly supported all of the Jack Johnson camp’s nonprofit initiatives as a marketing and technology partner including the Kokua Hawaii Foundation…
SBBowl Hosts 3000 Santa Barbara Students
Santa Barbara Bowl Hosts 3000 Santa Barbara Students The SBBowl is not only a world-class venue to witness live music — buying a concert ticket…
SoFar Sounds at Oniracom
We were honored to host Sofar Sounds Santa Barbara’s first show of spring 2019 at the Oniracom office! What’s a Sofar Sounds show? Sofar Sounds…
49th Annual Earth Day is Approaching!
Santa Barbara is the birthplace and home of Earth Day, which started the April after the 1969 oil spill. The Community Environmental Council (CEC) was founded this…
The Magic of Tidying Up (Your Brand Strategy)
Brand strategy is often a painful exercise in editing. Writers are told to kill their darlings; at Oniracom, when it comes to branding, we often…
Celebrating the Lobero Theatre!
It’s been an incredible first year of partnership with the Lobero Theatre, and as they prepare to celebrate their 146th Birthday next week, we couldn’t…
50 Years After the Santa Barbara Oil Spill: A Call to Action
50 years ago today “California’s Worst Oil Spill Turned Beaches Black And The Nation Green”. Yesterday, students, activists, non-governmental organization leaders, politicians and other community members filled…
FestForums 2018
Addressing cutting-edge technology, talent, ticketing, sponsorships, scheduling, merchandising, operations, sustainability, charitable work, innovation and safety, FestForums® brings together festivals and events of all sizes for…
David Crosby at The Lobero Theatre
Last Thursday, November 8th, David Crosby took the Lobero stage. Oniracom is proud to have sponsored this extremely unique opportunity to see what Crosby calls,…
‘Ocean Friendly Restaurants’ Launches in SB
Ocean Friendly Restaurants has just launched in Santa Barbara! We are excited to help spread the word and support local businesses that are going above and…
How do you know your videos are maximizing ROI?
My job title at Oniracom is Director of Story. In reality what I do here is work with brands to develop effective messaging and then…
Groundbreaking of the UCSB Edible Campus Program Student Farm
Photos by Nicole Wallace/Daily Nexus The groundbreaking of the UCSB Edible Campus Program Student Farm, a project supported by the Johnson Ohana Foundation, took place…
Onifest 2018, an Oniracom Event
Friday, September 28th, 2018 we hosted a party for our community to celebrate the one year anniversary of our new office. Hundreds of friends, partners,…
Fiesta 2018
Old Spanish Days Santa Barbara put together yet another incredible annual Fiesta filled with events, vendors, and unrivaled fun with friends and family. “Fiesta” is…
Summer Start Up Camp Comes to Oniracom!
This month, Travel In Company’s Summer Start Up Camp bought 75 Brazilian students to Oniracom for an engaging session on Social Media Marketing and Audience…
Product Photography & E-Commerce Design
Oniracom is pioneering innovative ways to make your products more appealing, showcasing not just what they are — but also the texture, luster, colors and…
44TH ANNUAL SANTA BARBARA SUMMER SOLSTICE CELEBRATION
An estimated 75,000 spectators crowded State Street for the 2018 Summer Solstice Parade last weekend. The Solstice committee selected “Heroes” as the theme to honor…
Katy Perry Benefit Concert Recap
The Santa Barbara native returned home for a special concert dubbed, Witness: Coming Home – A Benefit For The Community: Our Neighbors, Our Heroes. The…
Project Hope LA Benefit Concert Recap
Oniracom, the USC Media Institute for Social Change, Kwippit, and the Hip Hop community joined forces to help end homelessness. On Thursday, the Regent theater…
Data Driven Persona Marketing
Persona Marketing 101 The key to successful marketing? Understanding the audience, including its unique personas – the types of people who buy your product or…
Jack & Friends Santa Barbara Bowl Recap
The past week saw the success of the Jack and Friends Benefit concert when Jack Johnson returned to his second hometown of Santa Barbara, CA,…
Webinar Recording: Oniracom CMO, Mike Wald + InMarket Webinar
Anatomy of a Hyper-Successful Ad Campaign: How an Emerging Brand is Outpacing its Legacy Competitors Our tech partner and friends at InMarket hosted our CMO,…
Oniracom helps client ProYo Scoop Up Market Share
ProYo Scoops Up Market Share With Location Data-Infused Marketing Strategy by Allison Schiff // Monday, November 27th, 2017 – 12:35 am “The frozen dessert area is one…
Labor Day Jams
Barbecues, beach hangs, melted chapstick and dangerously hot steering wheels… don’t you love summer? But alas, Labor Day is today and summer is nearing its…
How to Add Custom Font to your Squarespace Site
One of our most frequent projects for clients is website building. Our building and hosting platform of choice is Squarespace because it is super efficient…
Oniracom brings Storywall to Jack Johnson’s Summer Tour!
Earlier this month, Sean (CTO), Jacob (CEO) and Mike (CMO) went to Chicago to help Jack Johnson kick off his Summer 2017 tour. With them…
Earth Day 2017
Since Oniracom’s inception, a major part of our practice as a company is being environmentally friendly. As a result, we are big supporters of Earth…
Oniracom Presents a new logo for Data Hardware Depot!
Our in-house lead designer, Keir DuBois recently helped upgrade and refresh the color scheme and design for Data Hardware Depot‘s logo. They decided to move…
Oniracom Attends Traffic & Conversion Summit
From March 10th through 12th the Traffic & Conversion Summit in San Diego brings together some of the brightest minds in marketing to discuss the…
Most Interesting Panels at SXSW
SXSW is coming and attendees are making their way to Austin, Texas in droves. This year’s event is jam packed with hundreds of conferences, parties,…
Oniracom + StartupSB Present: The Business of Virtual Reality Panel
StartupSB and Oniracom collaborated last Friday night on an evening panel to discuss “The Business of Virtual Reality” with Industry Insiders. The panel was moderated by Oniracom’s…
Oniracom Launches Jack Johnson’s 2017 Tour and Film
Oniracom was proud to roll out the red carpet and then some for longtime client and friend Jack Johnson during his official 2017 Summer Tour…
Oniracom Identity: Revision, Not Revolution
Oniracom’s new identity revision is not a radical change from its previous incarnation, but it’s more revised and organized than at any point in our…
Oniracom Solution: Bridging the Gap Between Business and Community
For fifteen years Oniracom has grown into a leading creative marketing agency in the Santa Barbara area, but the company success was not achieved overnight.…
Image Recognition. It’s a Thing!
Years ago, image recognition was only a dream, but today it is slowly creeping into reality. Image recognition is defined as technology that can see…
Photo Shoot Mondays – Santa Barbara Bar
Mondays don’t typically have the reputation for being the best day of the week, but yesterday, we had a great day! Oniracom spent all day…
Coachella 2016 Recap
Coachella Valley Music and Arts Festival brings in around 100,000 people into the desert city of Indio, California for two back-to-back weekends in April. This…
Forget The Funk, Remember The Lagoon District
In a rapidly growing economy full of cultivating ideas and start-ups, Santa Barbara has become a main vessel for small businesses. Locally known tourist areas…
Eco-Friendly Business Benefits
Being an environmentally friendly business comes with its perks. First and foremost, you get to feel good about making the world a safer, healthier place.…
Staff Picks: Favorite Apps
We’ve finally done it. Each staff member chose their favorite apps that they can’t live without. Take a look at who chose what, and click…
The New Visual Content Experience
Today’s marketing environment is a visual one. Pictures may be worth a thousand words, but video content is increasingly dominating the digital sphere. By 2018, 89%…
We Love the Foodbank!
“EVERY DAY WE ARE WORKING TO MOVE PEOPLE FROM HUNGER INTO HEALTH. NOT ONLY FEEDING BUT TEACHING HOW TO FISH.” Earlier this summer, the Foodbank…
The Race to the Sustainable Music Market
Apple entered the music streaming marketplace with the launch of Apple Music, debuting worldwide on June 30th. The app and streaming service aims to consolidate…
Oniracom Thrives on Santa Barbara Ties
Behold, our wonderful client map of Santa Barbara! Recently, a new local company called 805Connect featured Oniracom as a partner which summarizes our connection with the…
Remembering Solutions for Dreamers Festival
One moment Lev Allanblitz was a fan in the audience freaking out to Michael Franti and Spearhead. The next he was commanding the Arlington Theater’s…
Legendary Concerts at the Santa Barbara Bowl
The Santa Barbara Bowl, built in the 1930s, has hosted many amazing shows throughout its history. The Bowl has been home to many big names…
Top 5 Marketing Tips Brands Can Learn From The Amazon Drone Announcement
It doesn’t matter if the Amazon Drone Delivery will work in the future or not. It’s a stroke of Marketing/PR genius. Strategically announced last night on…
Staff Picks: Favorite Local SB Restaurants
If you’ve ever been to Santa Barbara, you know that there are a bunch of amazing local spots to grab breakfast, lunch, or dinner at.…
Jack Johnson – Sprig Interview
With Jack Johnson’s recent environmental we thought we might share an old interview of his. He touches on his opinions on the environment and ends…