From rebrand to web presence, we’ve opened the door for this brand to connect to its audience like never before. Read on to find out how our team externalized the brand culture and commitment to excellence of our Italy-based international client, “Albertini”. In 1954, the Albertini family began building in a small workshop in the outskirts…
Persona Marketing 101 The key to successful marketing? Understanding the audience, including its unique personas – the types of people who buy your product or service. Personas optimize your campaigns: • Improve advertising efficiency • Provide clear creative direction • Create emotional connection • Drive high ROI • Help close sales You may have an…
It doesn’t matter if the Amazon Drone Delivery will work in the future or not. It’s a stroke of Marketing/PR genius. Strategically announced last night on 60 Minutes right before Cyber Monday. The keyword “Amazon Drone Delivery” currently shows about 16,600,000 results on Google, “Amazon Prime Air” is a trending topic on Twitter, and the story…