We recently had the privilege of working with photographer Elena Kulikova. Her work pushes the boundaries and produces captivating images in a vibrant, dynamic, conceptual, style that is uniquely her own. She shared with us some of her background and answered some of our burning questions….
Meissner turned to Oniracom to produce a video that their international sales team uses in high profile meeting. This video acts as a tool so they spend less time talking about their capabilities and culture and more time listening to their client’s needs. Our team collaborated with Meissner to produce a fairly lengthy 5-minute video…
Brand strategy is often a painful exercise in editing. Writers are told to kill their darlings; at Oniracom, when it comes to branding, we often recommend “cull your darlings.” That means taking a hard look at everything you’re doing when it comes to your brand, and cutting loose everything that isn’t directly serving the goal…
My job title at Oniracom is Director of Story. In reality what I do here is work with brands to develop effective messaging and then deliver that messaging with content. Our approach with winning messaging is to focus on reaching consumers emotional centers and trigger a positive affiliation with the brand. This is the first…
Oniracom is pioneering innovative ways to make your products more appealing, showcasing not just what they are — but also the texture, luster, colors and shine. Great photography and videography makes your product real in the mind of the customer, and creates a sense of visual drama, lifestyle storytelling and brand cohesion. With our friends…
Oniracom’s new identity revision is not a radical change from its previous incarnation, but it’s more revised and organized than at any point in our 15-year history. After such long a stretch of time, something has to change or complacency creeps in, threatening future creativity. As we pivot to specific offerings for a select clientele,…
Today’s marketing environment is a visual one. Pictures may be worth a thousand words, but video content is increasingly dominating the digital sphere. By 2018, 89% of internet traffic will be video. Statistics and strategic moves from social platforms indicate why this prediction seems plausible: Within the last year, Facebook users went from watching 1 billion videos every…