Brand Strategy

Building America’s Digital Main Street
Client Work

Building America’s Digital Main Street

America DIY is a digital main street for bulk construction and landscaping materials, connecting local suppliers with local buyers through an easy to use website and app. In creating this online platform, America DIY has disrupted their industry. Drawing from their experience as operators of several business units in the home, garden, and construction space,…

February 11, 2021
The Magic of Tidying Up (Your Brand Strategy)
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The Magic of Tidying Up (Your Brand Strategy)

Brand strategy is often a painful exercise in editing. Writers are told to kill their darlings; at Oniracom, when it comes to branding, we often recommend “cull your darlings.” That means taking a hard look at everything you’re doing when it comes to your brand, and cutting loose everything that isn’t directly serving the goal…

February 25, 2019
Oniracom helps client ProYo Scoop Up Market Share
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Oniracom helps client ProYo Scoop Up Market Share

ProYo Scoops Up Market Share With Location Data-Infused Marketing Strategy by Allison Schiff // Monday, November 27th, 2017 – 12:35 am “The frozen dessert area is one of the most cutthroat spots in the whole store,” according to Mike Fransz, ProYo’s VP of marketing. ProYo, a challenger brand that sells high-protein ice cream, faces three primary marketing…

November 30, 2017
Oniracom Solution: Bridging the Gap Between Business and Community
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Oniracom Solution: Bridging the Gap Between Business and Community

For fifteen years Oniracom has grown into a leading creative marketing agency in the Santa Barbara area, but the company success was not achieved overnight. The Oniracom brand originated at 1453 Jameson street in the city of Montecito, with a small team in a duplex. Gradually, the team started to feel congested as they expanded…

August 24, 2016
Top 5 Marketing Tips Brands Can Learn From The Amazon Drone Announcement
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Top 5 Marketing Tips Brands Can Learn From The Amazon Drone Announcement

It doesn’t matter if the Amazon Drone Delivery will work in the future or not. It’s a stroke of Marketing/PR genius. Strategically announced last night on 60 Minutes right before Cyber Monday. The keyword “Amazon Drone Delivery” currently shows about 16,600,000 results on Google, “Amazon Prime Air” is a trending topic on Twitter, and the story…

December 2, 2013