Creating a culture of positive disruption

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make smarter, more profitable decisions.

Creating a culture of positive disruption since 2001, Oniracom is a Santa Barbara-based Creative Services Agency whose data-driven Actionable Intelligence™ ensures smarter, more profitable decision-making for companies that sell products, build places, and create content. Oniracom specializes in brand strategy, content production, and web development. With roots in the music industry and a passion for cause-driven marketing, Oniracom is an innovator and industry disruptor.

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Journal

6 Exciting Ways to Celebrate Plastic Free July in 2024

Plastic Free July is a global movement that empowers individuals to take action against plastic pollution, creating cleaner streets, oceans, and beautiful communities. At Oniracom, environmentalism and community engagement are integral to our culture and history. We’ve worked with many sustainability-focused organizations over the years and continually seek new ways to become an even greener business. We are proud to help reduce plastic waste in the entertainment industry and support NGOs, artists, venues, and for-profits in acting sustainably.

We’ve compiled a list of 6 exciting ways to celebrate and participate in Plastic Free July this year. Read on to get inspired and join in on the activities….

Celebrating Juneteenth 2024 – Get to Know the Performers, Artisans, and Leaders Behind Juneteenth Santa Barbara’s 2024 Block Party

Juneteenth commemorates when the last enslaved African Americans in Texas were informed of their freedom on June 19th, 1865 – a full two years after the Emancipation Proclamation was signed. Black/African American communities across the country have marked Juneteenth with celebration and organizing efforts centered on supporting and uplifting Black life. In 2018, driven community…

8 Cause-Driven Organizations We Support That Are Women-Led

In celebration of Women’s History Month and International Women’s Day, March 8th, we are highlighting some of the incredible organizations and female leaders with whom we’re so proud to collaborate. To all of the female leaders, creators, and innovators, on our team, in our community, and beyond, thank you for doing your part to create…

Actionable Intelligence™

Our Actionable Intelligence™ provides a big-data booster shot to ensure smarter, more profitable decision making for your brand.

Intentional Branding

Your brand platform’s success stands on thoughtful strategy paired with unique voice and identity.

Concrete Tactics

We put our data-driven marketing plans into action with targeted deliverables that bring your brand’s story to life both digitally and physically.

Strategic Playbooks

Our comprehensive playbooks for your brand’s campaigns are a clear roadmap for how to emotionally connect with your customers and build community.

Ongoing Engagement

Hire us on retainer and we’ll fuel your campaigns with deeply targeted content and storytelling to leave lasting, memorable connections and an increase to your bottom line.

Featured Capabilities

CELEBRATING 21 YEARS of Innovation.

Clients That Love Us

“Oniracom was an excellent partner, bringing creative energy to the research and a spirit of investigation. They cut through the noise to bring detailed insight into the human experience of travel. This enabled us to not only improve our collective understanding of the potential applicability of sentiment analysis as a technique but also to drill deeper into the real points of pain, pleasure and indifference in the world of mobility.”

– Cities Leader Western Australia Arup

“Oniracom saw through to the heart and mission of my music, and then made sure that the world could see it too. Their work directly enabled us to make greening a worldwide movement in the entertainment industry.”

– Jack Johnson Artist, Sustainability Pioneer

“Oniracom is the kind of long-term partner you need to succeed. They impressed us with their ability to quickly come up to speed on our needs and translate them into an impeccable and creative design. They coordinated efforts and delivered results in a challenging environment with several vendors and groups. Oniracom [produced] innovative, timely solutions that helped us meet, and surpass, our goals.”

– Charles Coleman Director of Application Development, Prison Fellowship

“The Santa Barbara Bowl relies on our long-term partnership with Oniracom and enjoys the success that partnership brings. Oniracom has a perfect blend of high-level strategy and innovative ideas that enable the on-going delivery of the Bowl’s Mission.”

– Rick Boller Executive Director, Santa Barbara Bowl

“Our customers are loving the storytelling, graphic design and layout that Oniracom directed. Sales have picked up, we are getting great traffic, excellent time on the site and fantastic feedback.”

– Phil Kalas FOUNDER OF ASHLAND LEATHER

“Really loved working with the Oniracom team on a logo for a new brand for our branded cannabis retail shops. They were cost sensitive and pro-active – a unique combination. I’m looking forward to future projects with them as we grow.”

– Gavin Kogan CEO, Grupo Flor

Case Studies

Ashland Leather

Using rich media to sell the senses on a product you need to feel to believe. Ashland’s story is great: old-fashioned American-made goods from the best leather in the world, with a built-in fanbase from the EDC and New Americana movements. The challenge was that the company’s web experience left consumers unsure which model was right for them, and the site photos were literally lackluster: they failed to show the shine and grain of the beautiful wallets…

Community Environmental Council (CEC)

We’ve worked with CEC and their Earth Day event for over a decade bringing in operational project management and ideation to pre-production, and developed marketing and live event engagement strategies that rolled out through the production of each event and campaign, improving and advancing year over year. Together, we’ve not only amplified CEC’s brand positioning but also championed numerous initiatives that have left a lasting imprint on the community….

Curvature

Using thought leadership to drive international sales.
Curvature came to Oniracom as a newly rebranded company looking to secure a foothold in the international market with NetSure, their new hardware maintenance service. Oniracom dove deep into data, and determined that…

Doheny Days

Discover how Oniracom transformed Doheny Days into a digital sensation. Through strategic website and social network development, targeted advertising, and engaging contests, we achieved a 2,000,000% growth in Facebook Interaction Rate (FIR) and a 650% higher than average Google AdWords Click Through Rate (CTR). Our comprehensive festival branding, including a custom typeface, vibrant logos, and stylish merchandise, played a pivotal role in the festival’s sold-out success. …