“Oniracom was an excellent partner, bringing creative energy to the research and a spirit of investigation. They cut through the noise to bring detailed insight into the human experience of travel. This enabled us to not only improve our collective understanding of the potential applicability of sentiment analysis as a technique but also to drill deeper into the real points of pain, pleasure and indifference in the world of mobility.”
We help our clients
make smarter,
more profitable decisions.
Creating a culture of positive disruption since 2001, Oniracom is a Santa Barbara-based Creative Services Agency whose data-driven Actionable Intelligence™ ensures smarter, more profitable decision-making for companies that sell products, build places, and create content. Oniracom specializes in brand strategy, content production, and web development. With roots in the music industry and a passion for cause-driven marketing, Oniracom is an innovator and industry disruptor.
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Journal
5 Exciting Ways to Celebrate Plastic Free July in 2023
Plastic Free July is a global movement that empowers individuals to take action against plastic pollution, creating cleaner streets, oceans, and beautiful communities. At Oniracom, environmentalism and community engagement are integral to our culture and history. We’ve worked with many sustainability-focused organizations over the years and continually seek new ways to become an even greener business. We are proud to help reduce plastic waste in the entertainment industry and support NGOs, artists, venues, and for-profits in acting sustainably.
We’ve compiled a list of 5 exciting ways to celebrate and participate in Plastic Free July this year. Read on to get inspired and join in on the activities….
Celebrating Juneteenth 2023 – Get to Know the Artists, Performers, and Leaders Behind Juneteenth Santa Barbara’s 2023 Block Party
Juneteenth commemorates when the last enslaved African Americans in Texas were informed of their freedom on June 19th, 1865 – a full two years after the Emancipation Proclamation was signed. Black/African American communities across the country have marked Juneteenth with celebration and organizing efforts centered on supporting and uplifting Black life. In 2018, forward thinking…
Celebrating LGBTQ+ Pride Month in Santa Barbara
At Oniracom, we are committed to creating a culture of belonging and inclusion where diverse individuals can form a healthy, collaborative community. Pride Month is an opportunity for us to demonstrate that commitment, and a time in which vibrant diversity and love are celebrated. We encourage you to join in the festivities, and participate in the following events taking place in our community this Pride Month. …
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Case Studies
Ashland Leather
Using rich media to sell the senses on a product you need to feel to believe. Ashland’s story is great: old-fashioned American-made goods from the best leather in the world, with a built-in fanbase from the EDC and New Americana movements. The challenge was that the company’s web experience left consumers unsure which model was right for them, and the site photos were literally lackluster: they failed to show the shine and grain of the beautiful wallets…
Curvature
Using thought leadership to drive international sales.
Curvature came to Oniracom as a newly rebranded company looking to secure a foothold in the international market with NetSure, their new hardware maintenance service. Oniracom dove deep into data, and determined that…
Manna Molecular
Manna Molecular came to Oniracom with an exciting product and a need to go to market. SpeedTabs was Manna’s new entry into the sublingual cannabis space, but deserved more distinction to really stand out from the tinctures and other options in this niche category. Our business and marketing strategy positioned their brand as a new product category…
Pacific Stone
Lighting up the market with intelligence driven creative.
Pacific Stone started with a great product and an emerging sense of brand. They wanted to capitalize on the rapid rise of cannabis use in California, and saw that, without real data to inform their next steps, they could miss the opportunity. They engaged us to drive growth by helping shape their overall identity, which then informed all aspects of their sales, marketing, and event strategy, right down to the packaging….