Creating a culture of positive disruption

We help our clients
make smarter, more profitable decisions.

Creating a culture of positive disruption since 2001, Oniracom is a Santa Barbara-based Creative Services Agency whose data-driven Actionable Intelligence™ ensures smarter, more profitable decision-making for companies that sell products, build places, and create content. Oniracom specializes in brand strategy, content production, and web development. With roots in the music industry and a passion for cause-driven marketing, Oniracom is an innovator and industry disruptor.

Learn about Oniracom
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Spotify
Jack Johnson
Universal
AEG

Journal

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5 Exciting Ways to Celebrate Plastic Free July in 2023

Plastic Free July is a global movement that empowers individuals to take action against plastic pollution, creating cleaner streets, oceans, and beautiful communities. At Oniracom, environmentalism and community engagement are integral to our culture and history. We’ve worked with many sustainability-focused organizations over the years and continually seek new ways to become an even greener business. We are proud to help reduce plastic waste in the entertainment industry and support NGOs, artists, venues, and for-profits in acting sustainably.

We’ve compiled a list of 5 exciting ways to celebrate and participate in Plastic Free July this year. Read on to get inspired and join in on the activities….

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Celebrating Juneteenth 2023 – Get to Know the Artists, Performers, and Leaders Behind Juneteenth Santa Barbara’s 2023 Block Party

Juneteenth commemorates when the last enslaved African Americans in Texas were informed of their freedom on June 19th, 1865 – a full two years after the Emancipation Proclamation was signed. Black/African American communities across the country have marked Juneteenth with celebration and organizing efforts centered on supporting and uplifting Black life.  In 2018, forward thinking…

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Celebrating LGBTQ+ Pride Month in Santa Barbara

At Oniracom, we are committed to creating a culture of belonging and inclusion where diverse individuals can form a healthy, collaborative community. Pride Month is an opportunity for us to demonstrate that commitment, and a time in which vibrant diversity and love are celebrated. We encourage you to join in the festivities, and participate in the following events taking place in our community this Pride Month. …

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Our Process

Actionable Intelligence™

Actionable Intelligence™

Our Actionable Intelligence™ provides a big-data booster shot to ensure smarter, more profitable decision making for your brand.
Intentional Branding

Intentional Branding

Your brand platform’s success stands on thoughtful strategy paired with unique voice and identity.
Concrete Tactics

Concrete Tactics

We put our data-driven marketing plans into action with targeted deliverables that bring your brand’s story to life both digitally and physically.
Strategic Playbooks

Strategic Playbooks

Our comprehensive playbooks for your brand’s campaigns are a clear roadmap for how to emotionally connect with your customers and build community.
Ongoing Engagement

Ongoing Engagement

Hire us on retainer and we’ll fuel your campaigns with deeply targeted content and storytelling to leave lasting, memorable connections and an increase to your bottom line.

Featured Capabilities

CELEBRATING 21 YEARS of Innovation.

Clients That Love Us

Case Studies

Ashland Leather

Using rich media to sell the senses on a product you need to feel to believe. Ashland’s story is great: old-fashioned American-made goods from the best leather in the world, with a built-in fanbase from the EDC and New Americana movements. The challenge was that the company’s web experience left consumers unsure which model was right for them, and the site photos were literally lackluster: they failed to show the shine and grain of the beautiful wallets…

Curvature

Using thought leadership to drive international sales.
Curvature came to Oniracom as a newly rebranded company looking to secure a foothold in the international market with NetSure, their new hardware maintenance service. Oniracom dove deep into data, and determined that…

Manna Molecular

Manna Molecular came to Oniracom with an exciting product and a need to go to market. SpeedTabs was Manna’s new entry into the sublingual cannabis space, but deserved more distinction to really stand out from the tinctures and other options in this niche category. Our business and marketing strategy positioned their brand as a new product category…

Pacific Stone

Lighting up the market with intelligence driven creative.
Pacific Stone started with a great product and an emerging sense of brand. They wanted to capitalize on the rapid rise of cannabis use in California, and saw that, without real data to inform their next steps, they could miss the opportunity. They engaged us to drive growth by helping shape their overall identity, which then informed all aspects of their sales, marketing, and event strategy, right down to the packaging….