Curvature came to Oniracom as a newly rebranded company looking to secure a foothold in the international market with NetSure, their new hardware maintenance service.
Oniracom dove deep into data, and determined that positioning the brand as a thought leader to target C-level admin would lead to the biggest returns.
We developed a GetNetSure campaign, complete with dedicated, responsive landing pages in multiple languages, video content, physical mailers and placement of a central Times Square digital ad. The campaign pulled in users via free ebook downloads that discussed the future of IT and similar topics.
In just one sales quarter, the campaign pulled in over 120 qualified international leads – each worth a minimum of $250,000. This catapulted the NetSure brand forward, leading to a record quarter of sales growth for NetSure at Curvature.
Value of each
Total potential value of campaign generated qualified leads
TO A NEW LEVEL.
– MIKE LODATO, PRESIDENT & GLOBAL SALES LEADER