Curvature

Using thought leadership to drive international sales

Oniracom elevated our story to a new level. They shaped our message into targeted campaigns that highlighted our forward-thinking thought leadership and resulted in strong leads and sales.


MIKE LODATO, PRESIDENT AND GLOBAL SALES LEADER

RESULTS

120

qualified international sales leads

$250,000

value of each qualified lead

$30b

total potential value of campaign generated qualified leads

Curvature Printed Cards

Curvature came to Oniracom as a newly rebranded company looking to secure a foothold in the international market with NetSure, their new hardware maintenance service.

Oniracom dug deep into data, and determined that positioning the brand as a thought leader to target C-level admin would lead to the biggest returns.

We developed a GetNetSure campaign, complete with dedicated, responsive landing pages in multiple languages, videos, physical mailers and placement of a central Times Square digital ad. The campaign pulled in users via free ebook downloads that discussed the future of IT and similar topics.

In just one sales quarter, the campaign brought in over 120 qualified international leads – each worth an average of $250,000. This catapulted the NetSure brand forward, leading to a record quarter of sales growth for NetSure at Curvature.

CAMPAIGNS & HIGHLIGHTS

CAPABILITIES IMPLEMENTED

Actionable Intelligence Strategic Planning Creative Production Engagement Marketing
Affinities Competitive Landscape Virality Advertising & Paid Media Content Strategy Go to Market Strategy PR & Communications

FEATURED CASE STUDIES

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