For over a decade, Oniracom, a full-service Santa Barbara-based branding and marketing creative agency, has stood shoulder to shoulder with the Community Environmental Council (CEC), an organization committed to combating the climate crisis and catalyzing systemic change. This enduring partnership has been characterized by a shared vision, unwavering dedication, and a commitment to building a more sustainable future for California’s Central Coast.
In this comprehensive case study, we delve into the impactful journey of collaboration between Oniracom and CEC. Together, we’ve not only amplified CEC’s brand positioning but also championed numerous initiatives that have left a lasting imprint on the community.
CEC gained the organizational tools & connections to further their impact.
CEC has great creative content including videos that clearly communicates what they do.
CEC now reaches more people than ever.
Organizational & Event Support
Brand Strategy & Identity
50th Campaign Highlights
50th Anniversary Campaign Overview
Oniracom’s partnership with the Community Environmental Council (CEC) for their 50th Anniversary Campaign was marked by a multifaceted approach. We began by creating a comprehensive campaign playbook, strategically highlighting real-life climate projects and gamifying donations.
Our management of social media advertising, including Facebook, Instagram, and Google, aimed to engage targeted audiences, gain followers, and drive donations. We leveraged the power of video production, crafting emotionally impactful content to inspire donations and online engagement.
Additionally, we designed and distributed four impactful physical mailers tailored to specific audiences. Towards the campaign’s conclusion, we strategically ran print ads in Central Coast publications, providing additional value. Subsequent slides delve into the details of how Oniracom’s multifaceted strategies fueled the success of CEC’s milestone 50th Anniversary Campaign.