Brand Strategy

Oniracom collaborated closely with Wholesale Gorilla’s team to produce a comprehensive guide that includes brand strategy, identity, and creative elements. From positioning to personas, vision to logo usage, this Handbook serves as a valuable resource for onboarding new employees, engaging partners, and ensuring consistent messaging and visuals across Wholesale Gorilla’s website, Shopify app store, and beyond….

May is National Bike Month, making it the perfect time to unveil our latest project with MOVE Santa Barbara County! MOVE SBC is a nonprofit organization dedicated to promoting walking, bicycling, and public transit throughout Santa Barbara County, with the goal of creating healthy, sustainable, and equitable communities. …

Global Garden Co. hit a retail sales lull coming out of the pandemic and needed to transition to online sales to keep the business moving. They partnered with Oniracom, and our team developed a compelling series of videos that took their nutrient products and made them both exciting and easy to understand. We offered best…

Our team supported “AHA!” in launching a new website and marketing campaign, aimed to drive more attention and emotional attachment to their brand, encourage more donations, build community support, and deliver larger event engagement. The challenges for a nonprofit in the very competitive Santa Barbara area are many, and they largely find their biggest challenge…

Our team crafted a brand story about the WasteX team, their know-how and history, and presented it in the form of a pitch deck along with software imagery that we designed to express both the need and the potential opportunity for this technology. To do this, we utilized strategy from a half day Workshop, where…

This Brand Book holds the work done by our team to form the identity and strategy for emerging music artist, Antonio Buell. From logo design, to lifestyle photography, we gave the brand a recognizable, unique visual identity, and equipped our client with marketing assets that compliment his music, and help solidify his direction as an…

To successfully bring our client’s concept from prototype to established brand, we started with an intelligence study on the market and target audience, followed by crafting a tailored Brand Platform. By developing the brand’s strategy and identity, Hello-Bag was equipped to grow their audience and connect them to the brand, delivering the use-cases and testimonials…

Proyo turned to our team to create a series of TV and web commercials that established their brand, and showcased their delicious high protein ice cream flavors. Oniracom produced a total of 24 video advertisements that featured 6 personas across key demographics verifying Proyo’s great taste that differentiates their brand from other major players….

Oniracom continues to elevate the Delta Leaf Labs brand, user experience, and online presence. We’ve consistently created content for their social media channels, designed detailed infographics for their blog, and consulted weekly on brand strategy to elevate their website and user experience….

From our intelligence study, our team created a compelling, data-backed brand to set America DIY apart from the competition. America DIY became equipped with a unified Brand Story to be used in web and print materials, and Style Guide with organized visual elements to ensure consistency in how the brand shows up in the market…

We worked with this Italy-based international brand to externalize their culture, and helped them to better define how they show up in the industry. With a data-back rebrand and fresh web presence, Albertini’s commitment to excellence can be immediately recognized….

The traditionally male-centric cannabis industry is rapidly shifting. Female cannabis consumers have become the one of the fastest-growing segments of the industry. There are a few early moving brands disrupting the market, and we supported Flame Cannabis in creating a brand to do just that. Our Actionable Intelligence™ team studied 480,112 female cannabis consumers to produce…