Building the Brand Behind America’s Digital Main Street
From our intelligence study, our team created a compelling, data-backed brand to set America DIY apart from the competition. America DIY became equipped with a unified Brand Story to be used in web and print materials, and Style Guide with organized visual elements to ensure consistency in how the brand shows up in the market for all entities.
“We had a product, a software platform, but we were lacking a brand and roll-out strategy. Since that time, our engagement with Oniracom has resulted in a strong brand foundation, a clear go-to-market strategy, and a meaningful synergy with the Oniracom team. We are excited to continue working with this talented group of people.”
-Joe Malfo, owner/founder
Capabilities Highlighted
More Examples of Brand Strategy
Style Guide for Levifi
We understand the critical importance of a cohesive and compelling brand identity in today’s competitive marketplace. That’s why we were thrilled to partner with Docu-Graphics on their rebranding journey, helping them transition to their new name, Levifi, and develop a fresh and impactful visual identity. Central to this process was the creation of a comprehensive…
Brand Handbook for Cannavia
Oniracom closely collaborated with the Cannavia team to curate a comprehensive Brand Platform Handbook defining the brand’s strategy, vision, and creative elements. This strategically designed guide acts as a dynamic brand guide, empowering Cannavia to effectively convey its unique narrative and deeply resonate with its B2B audience. From strategic positioning to outlining Cannavia’s vision, this…
Single Artwork & Graphic Design for McKenna
Music artist, McKenna, came to Oniracom to help define her brand through the creation of artwork for her new single, related social media posts, as well as the creation of a single release strategy. The artwork our team produced visually represents the single as it appears on social media, press, print collateral, and all other…
Brand Handbook for Wholesale Gorilla
Oniracom collaborated closely with Wholesale Gorilla’s team to produce a comprehensive guide that includes brand strategy, identity, and creative elements. From positioning to personas, vision to logo usage, this Handbook serves as a valuable resource for onboarding new employees, engaging partners, and ensuring consistent messaging and visuals across Wholesale Gorilla’s website, Shopify app store, and beyond….
Visual Identity & Brand Handbook for MOVE Santa Barbara County
May is National Bike Month, making it the perfect time to unveil our latest project with MOVE Santa Barbara County! MOVE SBC is a nonprofit organization dedicated to promoting walking, bicycling, and public transit throughout Santa Barbara County, with the goal of creating healthy, sustainable, and equitable communities. …
Video Work for Global Garden Co.
Global Garden Co. hit a retail sales lull coming out of the pandemic and needed to transition to online sales to keep the business moving. They partnered with Oniracom, and our team developed a compelling series of videos that took their nutrient products and made them both exciting and easy to understand. We offered best…
Website & Marketing Refresh for Aha! (Attitude. Harmony. Achievement.)
Our team supported “AHA!” in launching a new website and marketing campaign, aimed to drive more attention and emotional attachment to their brand, encourage more donations, build community support, and deliver larger event engagement. The challenges for a nonprofit in the very competitive Santa Barbara area are many, and they largely find their biggest challenge…
WasteX Pitch Book
Our team crafted a brand story about the WasteX team, their know-how and history, and presented it in the form of a pitch deck along with software imagery that we designed to express both the need and the potential opportunity for this technology. To do this, we utilized strategy from a half day Workshop, where…
Brand Book for Music Artist, Antonio Buell
This Brand Book holds the work done by our team to form the identity and strategy for emerging music artist, Antonio Buell. From logo design, to lifestyle photography, we gave the brand a recognizable, unique visual identity, and equipped our client with marketing assets that compliment his music, and help solidify his direction as an…
Hello-Bag, from Prototype to Established Brand
To successfully bring our client’s concept from prototype to established brand, we started with an intelligence study on the market and target audience, followed by crafting a tailored Brand Platform. By developing the brand’s strategy and identity, Hello-Bag was equipped to grow their audience and connect them to the brand, delivering the use-cases and testimonials…
Proyo Video Commercials
Proyo turned to our team to create a series of TV and web commercials that established their brand, and showcased their delicious high protein ice cream flavors. Oniracom produced a total of 24 video advertisements that featured 6 personas across key demographics verifying Proyo’s great taste that differentiates their brand from other major players….