Product Studies

Product Studies

How your product fits into the market

Actionable Intelligence™ Includes:

Product Studies
Product Studies
Place Studies
Place Studies
Content Studies
Content Studies

Examples of Product Studies

Embra Cannabis Product Study

Product Studies

In order to best understand the effects of each strain, we ran a market research study with several hundred participants in Santa Barbara County. Each participant received 1 gram of flower from each of the 4 unnamed strains, and we collected their tasting notes on a paper survey. It was a fun and informative project,…

Discovered Persona Affinities

Product Studies

Affinities, or psychographics, are the interests and attitudes of individuals towards topics ranging from politics to the media they consume. We combine psychographic data with demographic details so we can construct much more complete, sophisticated profiles of consumers, delivering a much richer profile that clearly presents who they really are….