A business website is often one of the first places potential customers go when they want to learn about a company, compare options, or decide whether to make contact. While design, navigation, and technical performance all contribute to the overall experience, website content plays a central role in helping visitors understand what a business offers…
A business website homepage is often the first place potential customers go when they want to learn about a company. Within a few seconds, visitors should be able to understand what the business does, who it serves, and what they can do next. A homepage that is confusing, outdated, or difficult to navigate can make…
Your website is often the first place potential customers interact with your business. Before calling, requesting a quote, or making a purchase, visitors usually want to understand what you offer, whether you are trustworthy, and how your services can solve their problems. This is where high-quality website content becomes important. A visually appealing website may…
Search engine optimization continues to be an important part of digital marketing in 2026. However, SEO has changed significantly from simply adding keywords to web pages and building as many backlinks as possible. Search engines are becoming better at understanding context, search intent, content quality, and user experience. At the same time, businesses must consider…
For businesses that rely on local customers, being visible in search results is no longer optional—it’s essential. Whether someone is searching for a nearby restaurant, a law firm, a home improvement contractor, or a medical clinic, their journey usually begins with a local search. Queries like “near me” or “best service in my area” show…
Your website is more than just an online presence—it’s one of your most valuable business assets. Whether you run an eCommerce store, a service-based company, or a B2B organization, your website often determines whether a visitor becomes a customer. In fact, most users form an opinion about a website within a few seconds of landing…
Persona Marketing 101 The key to successful marketing? Understanding the audience, including its unique personas – the types of people who buy your product or service. Personas optimize your campaigns: • Improve advertising efficiency • Provide clear creative direction • Create emotional connection • Drive high ROI • Help close sales You may have an…
Anatomy of a Hyper-Successful Ad Campaign: How an Emerging Brand is Outpacing its Legacy Competitors Our tech partner and friends at InMarket hosted our CMO, Mike Wald and local Santa Barbara company, ProYo’s VP of Marketing, Mike Fransz on a great webinar this week! They discussed the ever changing and extremely cluttered grocery brand industry which is…
ProYo Scoops Up Market Share With Location Data-Infused Marketing Strategy by Allison Schiff // Monday, November 27th, 2017 – 12:35 am “The frozen dessert area is one of the most cutthroat spots in the whole store,” according to Mike Fransz, ProYo’s VP of marketing. ProYo, a challenger brand that sells high-protein ice cream, faces three primary marketing…
One of our most frequent projects for clients is website building. Our building and hosting platform of choice is Squarespace because it is super efficient and, of course, the templates are gorgeous. The only downside of having such superior design is that it is a lot more rigid in comparison to Expression Engine or WordPress….
Our in-house lead designer, Keir DuBois recently helped upgrade and refresh the color scheme and design for Data Hardware Depot‘s logo. They decided to move away from using their full company name by shortening it to DHD. They wanted to make the letters green with the “H” standing out to emphasize their focus on hardware products,…
From March 10th through 12th the Traffic & Conversion Summit in San Diego brings together some of the brightest minds in marketing to discuss the current and future landscape. Our very own Jacob Tell and Mike Wald attended the event to discuss the latest strategies and techniques for the ever-changing world of marketing. Our team went…