Brand strategy is often a painful exercise in editing. Writers are told to kill their darlings; at Oniracom, when it comes to branding, we often recommend “cull your darlings.” That means taking a hard look at everything you’re doing when it comes to your brand, and cutting loose everything that isn’t directly serving the goal…
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Persona Marketing 101 The key to successful marketing? Understanding the audience, including its unique personas – the types of people who buy your product or service. Personas optimize your campaigns: • Improve advertising efficiency • Provide clear creative direction • Create emotional connection • Drive high ROI • Help close sales You may have an…
Anatomy of a Hyper-Successful Ad Campaign: How an Emerging Brand is Outpacing its Legacy Competitors Our tech partner and friends at InMarket hosted our CMO, Mike Wald and local Santa Barbara company, ProYo’s VP of Marketing, Mike Fransz on a great webinar this week! They discussed the ever changing and extremely cluttered grocery brand industry which is…
ProYo Scoops Up Market Share With Location Data-Infused Marketing Strategy by Allison Schiff // Monday, November 27th, 2017 – 12:35 am “The frozen dessert area is one of the most cutthroat spots in the whole store,” according to Mike Fransz, ProYo’s VP of marketing. ProYo, a challenger brand that sells high-protein ice cream, faces three primary marketing…
One of our most frequent projects for clients is website building. Our building and hosting platform of choice is Squarespace because it is super efficient and, of course, the templates are gorgeous. The only downside of having such superior design is that it is a lot more rigid in comparison to Expression Engine or WordPress….
Our in-house lead designer, Keir DuBois recently helped upgrade and refresh the color scheme and design for Data Hardware Depot‘s logo. They decided to move away from using their full company name by shortening it to DHD. They wanted to make the letters green with the “H” standing out to emphasize their focus on hardware products,…
From March 10th through 12th the Traffic & Conversion Summit in San Diego brings together some of the brightest minds in marketing to discuss the current and future landscape. Our very own Jacob Tell and Mike Wald attended the event to discuss the latest strategies and techniques for the ever-changing world of marketing. Our team went…
SXSW is coming and attendees are making their way to Austin, Texas in droves. This year’s event is jam packed with hundreds of conferences, parties, and concerts. There is so much to do and see at SXSW that we here at Oniracom decided to look through this year’s schedule to pick out the panels and…
StartupSB and Oniracom collaborated last Friday night on an evening panel to discuss “The Business of Virtual Reality” with Industry Insiders. The panel was moderated by Oniracom’s own Vice President of Client Partnerships, John Lucchetti, who brought together an experienced panel that included experts in all facets of the Virtual Reality industry. The turnout was great as…
Oniracom was proud to roll out the red carpet and then some for longtime client and friend Jack Johnson during his official 2017 Summer Tour announcement. We built the new landing page on JackJohnsonMusic.com. Our web programmers worked with SongKick to launch the tour pre-sale. As a digital marketing agency and web solutions team, we…
Oniracom’s new identity revision is not a radical change from its previous incarnation, but it’s more revised and organized than at any point in our 15-year history. After such long a stretch of time, something has to change or complacency creeps in, threatening future creativity. As we pivot to specific offerings for a select clientele,…