Brand Platform

Building America’s Digital Main Street
Client Work

Building America’s Digital Main Street

America DIY is a digital main street for bulk construction and landscaping materials, connecting local suppliers with local buyers through an easy to use website and app. In creating this online platform, America DIY has disrupted their industry. Drawing from their experience as operators of several business units in the home, garden, and construction space,…

February 11, 2021
Bringing Data to Life through Animation
Client Work

Bringing Data to Life through Animation

Beyond appreciating their implementation of data to drive decision making, we support the culture that Procore seeks to build. Were share in their commitments to diversity, and their service to nonprofits. We celebrate their inclusion of women in a male-dominated industry, and their initiatives to close the tech gap for nonprofit organizations and charities. We’re…

January 28, 2021
Presenting A World-Class Recording Studio for Music Legend, Alan Parsons
Client Work

Presenting A World-Class Recording Studio for Music Legend, Alan Parsons

Away from the bustle of LA, Alan Parsons secured a peaceful ranch in the Santa Barbara area to record music with the industry’s finest. The ParSonics studio is situated atop his secluded Tres Vientos Ranch in the hills above Santa Barbara. By existing outside of the typical markets for recording high-end records, ParSonics disrupts the…

December 15, 2020
The Magic of Tidying Up (Your Brand Strategy)
Uncategorized

The Magic of Tidying Up (Your Brand Strategy)

Brand strategy is often a painful exercise in editing. Writers are told to kill their darlings; at Oniracom, when it comes to branding, we often recommend “cull your darlings.” That means taking a hard look at everything you’re doing when it comes to your brand, and cutting loose everything that isn’t directly serving the goal…

February 25, 2019
How do you know your videos are maximizing ROI?
Actionable Intelligence™

How do you know your videos are maximizing ROI?

My job title at Oniracom is Director of Story. In reality what I do here is work with brands to develop effective messaging and then deliver that messaging with content.  Our approach with winning messaging is to focus on reaching consumers emotional centers and trigger a positive affiliation with the brand.  This is the first…

October 17, 2018
How to Add Custom Font to your Squarespace Site
Uncategorized

How to Add Custom Font to your Squarespace Site

One of our most frequent projects for clients is website building. Our building and hosting platform of choice is Squarespace because it is super efficient and, of course, the templates are gorgeous. The only downside of having such superior design is that it is a lot more rigid in comparison to Expression Engine or WordPress….

June 30, 2017