Defining “The Albertini Way”

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From rebrand to web presence, we’ve opened the door for this brand to connect to its audience like never before. Read on to find out how our team externalized the brand culture and commitment to excellence of our Italy-based international client, “Albertini”.

In 1954, the Albertini family began building in a small workshop in the outskirts of Verona. Today the Albertini brand serves an international market that now includes different European countries, Asian South-East, North Africa, and Northern America.

The brand, with its rich history of quality craftsmanship, had modernized over the years to stay at the forefront of their industry and continue to offer the highest quality Italian windows and doors available. What they didn’t have was a modernized presentation of their story, a cohesive brand strategy, and a web presence of the same quality as the top-of-the-line products they manufacture.

In the same way that Albertini artfully combines 60 years of craftsmanship with modern materials, our team was able bring together the old-world and the new, in a modern website that captures who they have been and presents who they’re becoming.

We designed a leading-edge site that displays all products in an easy to navigate system, while delivering on the brand promise of the highest quality, no exceptions.

Their new client portal allows for developing client lifetime value and building up their service business, offering an advanced revenue stream that we will be supporting through thought leadership and creative content.

Our team was able to shepherd the 60 year old brand from brand strategy, through go to market, all the way to a new gorgeous website, and into content marketing.

So what is the Albertini Way? Find out for yourself at their website.

Ready to get improve your brand strategy, go to market strategy, website or content production? Let’s talk.

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