This holiday season, we collaborated with our longtime friends at Brushfire Records to unveil “This Warm Dec, Vol III” with their own version of “The 12 Days of Christmas”. To countdown the days to their vinyl release, they rolled out photos and videos from the artists, such as the video of Jack Johnson and Zach Gill playing “New Axe” shown above.
Each day, the grid on their website revealed a new tile, and Brushfire shared that media on Instagram and Facebook to further engage with comments from fans, and the artists themselves.
Brushfire offered an immediate digital download of the original first track, “New Axe” by Jack Johnson to all who pre-ordered the album, and the full album is available now on CD, digital, and on a limited-edition snow white 180 gram vinyl. This is the third volume of the album, which includes both original and holiday-classic songs from Jack Johnson and friends.
Brushfire’s This Warm December site also houses holiday merchandise for the album that includes socks and a sweatshirt in true “ugly holiday sweater” fashion, as featured on the album cover.