An estimated 75,000 spectators crowded State Street for the 2018 Summer Solstice Parade last weekend. The Solstice committee selected “Heroes” as the theme to honor first responders who acted bravely and worked so diligently during and after last winter’s devastating Thomas Fire and subsequent flooding and debris flows. Like you’ve likely heard before, not all…
The Santa Barbara native returned home for a special concert dubbed, Witness: Coming Home – A Benefit For The Community: Our Neighbors, Our Heroes. The sold out-show will benefit charities that are assisting those impacted by the Thomas fire and the subsequent flooding and debris flow. Proceeds from the evening, which is being presented by Firework…
Oniracom, the USC Media Institute for Social Change, Kwippit, and the Hip Hop community joined forces to help end homelessness. On Thursday, the Regent theater in Downtown Los Angeles hosted the special benefit concert. Presented by and benefiting Project Hope L.A., the night’s incredible lineup was headlined by Del the Funky Homosapien with AMP Live…
Persona Marketing 101 The key to successful marketing? Understanding the audience, including its unique personas – the types of people who buy your product or service. Personas optimize your campaigns: • Improve advertising efficiency • Provide clear creative direction • Create emotional connection • Drive high ROI • Help close sales You may have an…
The past week saw the success of the Jack and Friends Benefit concert when Jack Johnson returned to his second hometown of Santa Barbara, CA, to help raise funds for Thomas Fire and Flood Relief with a benefit show at the Santa Barbara Bowl. Jack and local musicians joined volunteers and first responders on stage…
Anatomy of a Hyper-Successful Ad Campaign: How an Emerging Brand is Outpacing its Legacy Competitors Our tech partner and friends at InMarket hosted our CMO, Mike Wald and local Santa Barbara company, ProYo’s VP of Marketing, Mike Fransz on a great webinar this week! They discussed the ever changing and extremely cluttered grocery brand industry which is…
ProYo Scoops Up Market Share With Location Data-Infused Marketing Strategy by Allison Schiff // Monday, November 27th, 2017 – 12:35 am “The frozen dessert area is one of the most cutthroat spots in the whole store,” according to Mike Fransz, ProYo’s VP of marketing. ProYo, a challenger brand that sells high-protein ice cream, faces three primary marketing…
Barbecues, beach hangs, melted chapstick and dangerously hot steering wheels… don’t you love summer? But alas, Labor Day is today and summer is nearing its end. We asked everyone on the team to choose their favorite summer jam, or what they’ve been playing on repeat. Let’s just say, the result is as diverse as our…
One of our most frequent projects for clients is website building. Our building and hosting platform of choice is Squarespace because it is super efficient and, of course, the templates are gorgeous. The only downside of having such superior design is that it is a lot more rigid in comparison to Expression Engine or WordPress….
Earlier this month, Sean (CTO), Jacob (CEO) and Mike (CMO) went to Chicago to help Jack Johnson kick off his Summer 2017 tour. With them they brought our awesome Storywall technology to be displayed at all of his events throughout the summer. Storywall is Oniracom’s in-house developed audience engagement tool that connects event goers to…
Since Oniracom’s inception, a major part of our practice as a company is being environmentally friendly. As a result, we are big supporters of Earth Day and several other sustainability projects. This weekend marks our 7th Santa Barbara Earth Day collaboration with the Community Environmental Council. For many companies the cost of going green can…
Our in-house lead designer, Keir DuBois recently helped upgrade and refresh the color scheme and design for Data Hardware Depot‘s logo. They decided to move away from using their full company name by shortening it to DHD. They wanted to make the letters green with the “H” standing out to emphasize their focus on hardware products,…