Journal

Photo Shoot Mondays – Santa Barbara Bar
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Photo Shoot Mondays – Santa Barbara Bar

Mondays don’t typically have the reputation for being the best day of the week, but yesterday, we had a great day! Oniracom spent all day with our new client, the Santa Barbara Bar, to do a lifestyle photo shoot in the beautiful Santa Barbara. Working with the talented photographer Lexus Gallegos, we are creating a…

April 28, 2016
Coachella 2016 Recap
Music

Coachella 2016 Recap

Coachella Valley Music and Arts Festival brings in around 100,000 people into the desert city of Indio, California for two back-to-back weekends in April. This year I got to witness the music mayhem first hand during Weekend 1. Coachella has seven stages: Coachella, Outdoor, Gobi, Mojave, Sahara, DoLab, and Yuma. But 2016 introduced an eighth…

April 27, 2016
Forget The Funk, Remember The Lagoon District
Our Community

Forget The Funk, Remember The Lagoon District

In a rapidly growing economy full of cultivating ideas and start-ups, Santa Barbara has become a main vessel for small businesses. Locally known tourist areas such as the Funk Zone and Downtown, have become popular vacation spots. With the East side of Santa Barbara seemingly forgotten, it has become a perfect opportunity for local small…

April 18, 2016
Eco-Friendly Business Benefits
Sustainability

Eco-Friendly Business Benefits

Being an environmentally friendly business comes with its perks. First and foremost, you get to feel good about making the world a safer, healthier place. Reducing the use of energy and resources provides an opportunity to improve profitability through cost savings. Additionally, you get to take advantage of rebates and other incentives while attracting new environmentally-concerned…

April 11, 2016
Staff Picks: Favorite Apps
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Staff Picks: Favorite Apps

We’ve finally done it. Each staff member chose their favorite apps that they can’t live without. Take a look at who chose what, and click on each app to see why they rock!  Tad: Stitcher, Instagram and Evernote.   Mike: Prismatic and Sonos. Haaris theScore, Twitter and Google Maps John: One Bus Away, Instagram and REI Snow Report Jacob: Dropbox, Instagram and MLB AtBat Calia:…

March 26, 2016
The New Visual Content Experience
Video Production

The New Visual Content Experience

Today’s marketing environment is a visual one. Pictures may be worth a thousand words, but video content is increasingly dominating the digital sphere. By 2018, 89% of internet traffic will be video. Statistics and strategic moves from social platforms indicate why this prediction seems plausible: Within the last year, Facebook users went from watching 1 billion videos every…

January 29, 2016
We Love the Foodbank!
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We Love the Foodbank!

“EVERY DAY WE ARE WORKING TO MOVE PEOPLE FROM HUNGER INTO HEALTH. NOT ONLY FEEDING BUT TEACHING HOW TO FISH.” Earlier this summer, the Foodbank of Santa Barbara County launched its monthlong campaign, End Summer Hunger. Its goal was to raise $50,000 for the Picnic in the Park program, which is “a country-wide program that…

September 4, 2015
The Race to the Sustainable Music Market
Music

The Race to the Sustainable Music Market

Apple entered the music streaming marketplace with the launch of Apple Music, debuting worldwide on June 30th. The app and streaming service aims to consolidate all of your favorite features in online music and foster greater engagement between fans and artists. The release quickly produced animated debate in the tech and music communities; namely, how…

July 8, 2015
Oniracom Thrives on Santa Barbara Ties
Our Community

Oniracom Thrives on Santa Barbara Ties

Behold, our wonderful client map of Santa Barbara! Recently, a new local company called 805Connect featured Oniracom as a partner which summarizes our connection with the Santa Barbara community perfectly. You can read the full article here. Thanks for the support, Santa Barbara. Proud to call you our home….

January 7, 2015
Remembering Solutions for Dreamers Festival
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Remembering Solutions for Dreamers Festival

One moment Lev Allanblitz was a fan in the audience freaking out to Michael Franti and Spearhead. The next he was commanding the Arlington Theater’s stage, belting out a verse of Sublime’s “What I Got.” This was just one of many spine-tingling highlights of the first Solutions for Dreamers Festival. Conceived as a benefit for…

December 6, 2014
Legendary Concerts at the Santa Barbara Bowl
Music

Legendary Concerts at the Santa Barbara Bowl

The Santa Barbara Bowl, built in the 1930s, has hosted many amazing shows throughout its history. The Bowl has been home to many big names in music over the years, as a venue to stop at when traveling between Los Angeles and San Francisco. Some highlights that we picked out are: Bob Marley + The…

December 6, 2013
Top 5 Marketing Tips Brands Can Learn From The Amazon Drone Announcement
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Top 5 Marketing Tips Brands Can Learn From The Amazon Drone Announcement

It doesn’t matter if the Amazon Drone Delivery will work in the future or not. It’s a stroke of Marketing/PR genius. Strategically announced last night on 60 Minutes right before Cyber Monday. The keyword “Amazon Drone Delivery” currently shows about 16,600,000 results on Google, “Amazon Prime Air” is a trending topic on Twitter, and the story…

December 2, 2013