Journal

Project Hope LA Benefit Concert Recap
Music

Project Hope LA Benefit Concert Recap

Oniracom, the USC Media Institute for Social Change, Kwippit, and the Hip Hop community joined forces to help end homelessness.  On Thursday, the Regent theater in Downtown Los Angeles hosted the special benefit concert. Presented by and benefiting Project Hope L.A., the night’s incredible lineup was headlined by Del the Funky Homosapien with AMP Live…

April 26, 2018
Data Driven Persona Marketing
Uncategorized

Data Driven Persona Marketing

Persona Marketing 101 The key to successful marketing? Understanding the audience, including its unique personas – the types of people who buy your product or service. Personas optimize your campaigns: • Improve advertising efficiency • Provide clear creative direction • Create emotional connection • Drive high ROI • Help close sales You may have an…

April 18, 2018
Jack & Friends Santa Barbara Bowl Recap
Music

Jack & Friends Santa Barbara Bowl Recap

The past week saw the success of the Jack and Friends Benefit concert when Jack Johnson returned to his second hometown of Santa Barbara, CA, to help raise funds for Thomas Fire and Flood Relief with a benefit show at the Santa Barbara Bowl.   Jack and local musicians joined volunteers and first responders on stage…

March 26, 2018
Webinar Recording: Oniracom CMO, Mike Wald + InMarket Webinar
Uncategorized

Webinar Recording: Oniracom CMO, Mike Wald + InMarket Webinar

Anatomy of a Hyper-Successful Ad Campaign: How an Emerging Brand is Outpacing its Legacy Competitors Our tech partner and friends at InMarket hosted our CMO, Mike Wald and local Santa Barbara company, ProYo’s VP of Marketing, Mike Fransz on a great webinar this week! They discussed the ever changing and extremely cluttered grocery brand industry which is…

February 14, 2018
Oniracom helps client ProYo Scoop Up Market Share
Uncategorized

Oniracom helps client ProYo Scoop Up Market Share

ProYo Scoops Up Market Share With Location Data-Infused Marketing Strategy by Allison Schiff // Monday, November 27th, 2017 – 12:35 am “The frozen dessert area is one of the most cutthroat spots in the whole store,” according to Mike Fransz, ProYo’s VP of marketing. ProYo, a challenger brand that sells high-protein ice cream, faces three primary marketing…

November 30, 2017
Labor Day Jams
Music

Labor Day Jams

Barbecues, beach hangs, melted chapstick and dangerously hot steering wheels… don’t you love summer? But alas, Labor Day is today and summer is nearing its end. We asked everyone on the team to choose their favorite summer jam, or what they’ve been playing on repeat. Let’s just say, the result is as diverse as our…

September 4, 2017
How to Add Custom Font to your Squarespace Site
Uncategorized

How to Add Custom Font to your Squarespace Site

One of our most frequent projects for clients is website building. Our building and hosting platform of choice is Squarespace because it is super efficient and, of course, the templates are gorgeous. The only downside of having such superior design is that it is a lot more rigid in comparison to Expression Engine or WordPress….

June 30, 2017
Oniracom brings Storywall to Jack Johnson’s Summer Tour!
Music

Oniracom brings Storywall to Jack Johnson’s Summer Tour!

Earlier this month, Sean (CTO), Jacob (CEO) and Mike (CMO) went to Chicago to help Jack Johnson kick off his Summer 2017 tour. With them they brought our awesome Storywall technology to be displayed at all of his events throughout the summer. Storywall is Oniracom’s in-house developed audience engagement tool that connects event goers to…

June 29, 2017
Earth Day 2017
Sustainability

Earth Day 2017

Since Oniracom’s inception, a major part of our practice as a company is being environmentally friendly. As a result, we are big supporters of Earth Day and several other sustainability projects. This weekend marks our 7th Santa Barbara Earth Day collaboration with the Community Environmental Council. For many companies the cost of going green can…

April 18, 2017
Oniracom Presents a new logo for Data Hardware Depot!
Uncategorized

Oniracom Presents a new logo for Data Hardware Depot!

Our in-house lead designer, Keir DuBois recently helped upgrade and refresh the color scheme and design for Data Hardware Depot‘s logo. They decided to move away from using their full company name by shortening it to DHD. They wanted to make the letters green with the “H” standing out to emphasize their focus on hardware products,…

March 27, 2017
Oniracom Attends Traffic & Conversion Summit
Uncategorized

Oniracom Attends Traffic & Conversion Summit

From March 10th through 12th the Traffic & Conversion Summit in San Diego brings together some of the brightest minds in marketing to discuss the current and future landscape. Our very own Jacob Tell and Mike Wald attended the event to discuss the latest strategies and techniques for the ever-changing world of marketing. Our team went…

March 16, 2017
Most Interesting Panels at SXSW
Uncategorized

Most Interesting Panels at SXSW

SXSW is coming and attendees are making their way to Austin, Texas in droves. This year’s event is jam packed with hundreds of conferences, parties, and concerts. There is so much to do and see at SXSW that we here at Oniracom decided to look through this year’s schedule to pick out the panels and…

March 14, 2017