StartupSB and Oniracom collaborated last Friday night on an evening panel to discuss “The Business of Virtual Reality” with Industry Insiders. The panel was moderated by Oniracom’s own Vice President of Client Partnerships, John Lucchetti, who brought together an experienced panel that included experts in all facets of the Virtual Reality industry. The turnout was great as…
Oniracom was proud to roll out the red carpet and then some for longtime client and friend Jack Johnson during his official 2017 Summer Tour announcement. We built the new landing page on JackJohnsonMusic.com. Our web programmers worked with SongKick to launch the tour pre-sale. As a digital marketing agency and web solutions team, we…
Oniracom’s new identity revision is not a radical change from its previous incarnation, but it’s more revised and organized than at any point in our 15-year history. After such long a stretch of time, something has to change or complacency creeps in, threatening future creativity. As we pivot to specific offerings for a select clientele,…
For fifteen years Oniracom has grown into a leading creative marketing agency in the Santa Barbara area, but the company success was not achieved overnight. The Oniracom brand originated at 1453 Jameson street in the city of Montecito, with a small team in a duplex. Gradually, the team started to feel congested as they expanded…
Years ago, image recognition was only a dream, but today it is slowly creeping into reality. Image recognition is defined as technology that can see what’s going on, and communicate it out loud. Milestones have been overcome by image recognition this past year, and we can see the great benefit it can provide both small…
Mondays don’t typically have the reputation for being the best day of the week, but yesterday, we had a great day! Oniracom spent all day with our new client, the Santa Barbara Bar, to do a lifestyle photo shoot in the beautiful Santa Barbara. Working with the talented photographer Lexus Gallegos, we are creating a…
Coachella Valley Music and Arts Festival brings in around 100,000 people into the desert city of Indio, California for two back-to-back weekends in April. This year I got to witness the music mayhem first hand during Weekend 1. Coachella has seven stages: Coachella, Outdoor, Gobi, Mojave, Sahara, DoLab, and Yuma. But 2016 introduced an eighth…
In a rapidly growing economy full of cultivating ideas and start-ups, Santa Barbara has become a main vessel for small businesses. Locally known tourist areas such as the Funk Zone and Downtown, have become popular vacation spots. With the East side of Santa Barbara seemingly forgotten, it has become a perfect opportunity for local small…
Being an environmentally friendly business comes with its perks. First and foremost, you get to feel good about making the world a safer, healthier place. Reducing the use of energy and resources provides an opportunity to improve profitability through cost savings. Additionally, you get to take advantage of rebates and other incentives while attracting new environmentally-concerned…
We’ve finally done it. Each staff member chose their favorite apps that they can’t live without. Take a look at who chose what, and click on each app to see why they rock! Tad: Stitcher, Instagram and Evernote. Mike: Prismatic and Sonos. Haaris theScore, Twitter and Google Maps John: One Bus Away, Instagram and REI Snow Report Jacob: Dropbox, Instagram and MLB AtBat Calia:…
Today’s marketing environment is a visual one. Pictures may be worth a thousand words, but video content is increasingly dominating the digital sphere. By 2018, 89% of internet traffic will be video. Statistics and strategic moves from social platforms indicate why this prediction seems plausible: Within the last year, Facebook users went from watching 1 billion videos every…
“EVERY DAY WE ARE WORKING TO MOVE PEOPLE FROM HUNGER INTO HEALTH. NOT ONLY FEEDING BUT TEACHING HOW TO FISH.” Earlier this summer, the Foodbank of Santa Barbara County launched its monthlong campaign, End Summer Hunger. Its goal was to raise $50,000 for the Picnic in the Park program, which is “a country-wide program that…