Over the past 2 years, we’ve developed a deep partnership with leading Australian urban strategy group, Mantra Studios, which has led us down the road to bringing our Actionable Intelligence™ service to the built environment. We’re proud to share a deep dive on our work in Australia, and most recently the US market, as we…
EVIDENCE BASED OUTCOMES FOR A BETTER WORLD…
Persona Marketing 101 The key to successful marketing? Understanding the audience, including its unique personas – the types of people who buy your product or service. Personas optimize your campaigns: • Improve advertising efficiency • Provide clear creative direction • Create emotional connection • Drive high ROI • Help close sales You may have an…
ProYo Scoops Up Market Share With Location Data-Infused Marketing Strategy by Allison Schiff // Monday, November 27th, 2017 – 12:35 am “The frozen dessert area is one of the most cutthroat spots in the whole store,” according to Mike Fransz, ProYo’s VP of marketing. ProYo, a challenger brand that sells high-protein ice cream, faces three primary marketing…
Years ago, image recognition was only a dream, but today it is slowly creeping into reality. Image recognition is defined as technology that can see what’s going on, and communicate it out loud. Milestones have been overcome by image recognition this past year, and we can see the great benefit it can provide both small…