America DIY is a digital main street for bulk construction and landscaping materials, connecting local suppliers with local buyers through an easy to use website and app. In creating this online platform, America DIY has disrupted their industry. Drawing from their experience as operators of several business units in the home, garden, and construction space,…
Cannabis packaging is an especially tough design project. As experts in cannabis rules and regulations, and as an agency with deep relationships with experienced packaging fabricators, we take the unique challenges of cannabis regulations in stride, and create beautiful, purchase-driving packaging, even when the playing field is in flux. Keep the following in mind when…
There’s a big gap between logo and brand identity, and seeing finished products and merchandise in the physical world. Sometimes, it can help bring a brand to life, in your mind or in the minds of your future customers, to have believable three-dimensional art of future merchandise and packaging as it will look before having…
Brand strategy is often a painful exercise in editing. Writers are told to kill their darlings; at Oniracom, when it comes to branding, we often recommend “cull your darlings.” That means taking a hard look at everything you’re doing when it comes to your brand, and cutting loose everything that isn’t directly serving the goal…
The energy of Jolly Boy radiates through the jovial, good-hearted, and eager nature of the couple that started it. Inspired by the charming story of her husband’s child hood nickname “Jolly Boy”, Kami Marshall began designing the clothing line in 2011 and the couple launched the company in 2017. In these early stages, Oniracom was…
Oniracom is pioneering innovative ways to make your products more appealing, showcasing not just what they are — but also the texture, luster, colors and shine. Great photography and videography makes your product real in the mind of the customer, and creates a sense of visual drama, lifestyle storytelling and brand cohesion. With our friends…
Oniracom’s new identity revision is not a radical change from its previous incarnation, but it’s more revised and organized than at any point in our 15-year history. After such long a stretch of time, something has to change or complacency creeps in, threatening future creativity. As we pivot to specific offerings for a select clientele,…