Hello-Bag, from Prototype to Established Brand

To successfully bring our client’s concept from prototype to established brand, we started with an intelligence study on the market and target audience, followed by crafting a tailored Brand Platform.

By developing the brand’s strategy and identity, Hello-Bag was equipped to grow their audience and connect them to the brand, delivering the use-cases and testimonials needed to drive growth month over month.

This Brand Book is a presentation of Oniracom’s Brand Strategy work, which included defining Hello-Bag’s: Mission, Story, Brand Positioning, Buyer Personas, Brand Promise, Purpose, Principles, & Systems of Belief, Brand Personality, Brand Voice and Brand Messaging. The Brand Book also contains the completed visual identity of the brand: Logo, Typography, Brand Colors, Print & Product Colors, Iconography, and Merchandise.

Capabilities Highlighted


More Examples of Intentional Branding

Brand Handbook for Wholesale Gorilla

Brand Identity Brand Strategy & 1 More

Oniracom collaborated closely with Wholesale Gorilla’s team to produce a comprehensive guide that includes brand strategy, identity, and creative elements. From positioning to personas, vision to logo usage, this Handbook serves as a valuable resource for onboarding new employees, engaging partners, and ensuring consistent messaging and visuals across Wholesale Gorilla’s website, Shopify app store, and beyond….

Visual Identity & Brand Handbook for MOVE Santa Barbara County

Brand Identity Brand Strategy & 1 More

May is National Bike Month, making it the perfect time to unveil our latest project with MOVE Santa Barbara County! MOVE SBC is a nonprofit organization dedicated to promoting walking, bicycling, and public transit throughout Santa Barbara County, with the goal of creating healthy, sustainable, and equitable communities. …

Video Work for Global Garden Co.

Video Production Brand Strategy

Global Garden Co. hit a retail sales lull coming out of the pandemic and needed to transition to online sales to keep the business moving. They partnered with Oniracom, and our team developed a compelling series of videos that took their nutrient products and made them both exciting and easy to understand. We offered best…

Business Strategy Workshop for Peterson’s Tree Care


Through two deep-dive workshops with local business owner, Peter Scott of Peterson’s tree care, we identified a wealth of opportunities to streamline Peterson’s entire business and set it up for a future of sustained success. At Oniracom we work with companies both large and small, but we especially enjoyed working with this local business that has been…

Business Strategy Workshop for Global Garden


Global Garden came to us seeking an agency to help them build a digital audience and grow sales for their direct-to-consumer ecommerce platform. Our team reviewed their website, and competitors in the market, and determined the strongest path forward to marketing the brand with the greatest chance for success. Following the workshop, the Global Garden team hired us to create…

Brand Strategy Workshop for Mind-Body Thrive


Rebecca Capps, the owner of Mind-Body Thrive (MBT) arrived at Oniracom for a half-day, deep-dive creative workshop. During the workshop, executives and creatives from Oniracom, including a subject matter expert with deep experience in event production, product development and brand marketing, focused on working with Rebecca to gather the necessary information to determine an ideal…

Website & Marketing Refresh for Aha! (Attitude. Harmony. Achievement.)

Website Production Brand Strategy

Our team supported “AHA!” in launching a new website and marketing campaign, aimed to drive more attention and emotional attachment to their brand, encourage more donations, build community support, and deliver larger event engagement. The challenges for a nonprofit in the very competitive Santa Barbara area are many, and they largely find their biggest challenge…

WasteX Pitch Book

Copywriting Graphic Design & 2 More

Our team crafted a brand story about the WasteX team, their know-how and history, and presented it in the form of a pitch deck along with software imagery that we designed to express both the need and the potential opportunity for this technology. To do this, we utilized strategy from a half day Workshop, where…

Brand Book for Music Artist, Antonio Buell

Brand Identity Brand Strategy & 2 More

This Brand Book holds the work done by our team to form the identity and strategy for emerging music artist, Antonio Buell. From logo design, to lifestyle photography, we gave the brand a recognizable, unique visual identity, and equipped our client with marketing assets that compliment his music, and help solidify his direction as an…

Business Strategy Workshop for WasteX


Brand Strategy Workshops allow us to meet our clients in person as we work collaboratively on how to propel their brands from good to great. We recently met with WasteX, a privately owned and operated healthcare waste disposal company serving thousands of clients across the US, and provided them with key takeaways and actionable steps…