Strategic Playbooks

Our comprehensive playbooks for your brand’s campaigns are a clear roadmap for how to emotionally connect with your customers and build community.

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Examples of Strategic Playbooks

WasteX Pitch Book

Copywriting Graphic Design & 2 More

Our team crafted a brand story about the WasteX team, their know-how and history, and presented it in the form of a pitch deck along with software imagery that we designed to express both the need and the potential opportunity for this technology. To do this, we utilized strategy from a half day Workshop, where…

Hello Bag – Go To Market Strategy

Go-to-Market

To successfully bring our client’s concept from prototype to established brand, we started with an intelligence study on the market and target audience, followed by crafting a tailored Brand Platform. We then equipped them with a go-to-market strategy that allowed them to grow their audience and connect them to the brand, delivering the use-cases and…

Content Strategy for Proyo Ice Cream

Content Strategy Go-to-Market & 1 More

Proyo needed a marketing partner to help roll out their launch and a way to differentiate themselves from other major players – in the cluttered U.S. frozen dessert industry, 1.54 billion gallons of ice cream and related desserts are sold each year. Our intelligence work, pulling data from over 200,000 people online, revealed that good…

Proyo – Ad Targeting for the Win

Advertising Product Studies & 2 More

Oniracom maximized ad impact and drove customers to retail stores by targeting the existing protein-loving audience. Based on sales numbers and social data, we pinpointed the top geographical areas to target and implemented a cross-channel, location-based campaign that built awareness before shopping and drove in-store discovery to close the sale. We also used trending hashtags…

Proyo Video Commercials

Video Production Brand Strategy & 1 More

Proyo turned to our team to create a series of TV and web commercials that established their brand, and showcased their delicious high protein ice cream flavors. Oniracom produced a total of 24 video advertisements that featured 6 personas across key demographics verifying Proyo’s great taste that differentiates their brand from other major players….