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Hello Bag – Go To Market Strategy

To successfully bring our client’s concept from prototype to established brand, we started with an intelligence study on the market and target audience, followed by crafting a tailored Brand Platform.

We then equipped them with a go-to-market strategy that allowed them to grow their audience and connect them to the brand, delivering the use-cases and testimonials needed to drive growth month over month.


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More Examples of Strategic Playbooks

Proyo First Taste Mobile Ad Campaign

Advertising

Using the latest in beacons and geofencing technology, we targeted grocery shoppers while at the store to head down the freezer aisle and pick up a pint. Learn more in our Proyo First Taste case study….

Curvate: Get NetSure Campaign

Video Production Copywriting & 2 More

Tying together an omni-channel ad campaign, print post cards, and compelling video and ebooks, this campaign was a huge win. We successfully drove in monster leads from all over the world and built Curvature’s presence as a thought-leader in the space. Learn more in our Curvature: Get NetSure case study…

Proyo First Taste Campaign

Content Strategy Go-to-Market & 1 More

Part of Proyo’s first taste campaign, we designed an omni channel campaign that put taste at its core. Bringing in lifestyle content helped compel the audience to purchase the product, and the exciting colors of each flavor connected them to Proyo’s presence on the shelf. We leveraged a geo-targeted beacon campaign to drive local consumers…

Pacific Stone Creative Content

Brand & Event Collateral Content Strategy

We created social media, video, and event content that perfectly aligned with their target consumer’s needs, as well as training videos to empower budtenders to sell to the right consumer. This work positioned them as a low-price leader in the category. We showed that positioning as high quantity, high quality was totally feasible, proven by…

Content to Deliver The Riviera Lifestyle

Copywriting Content Strategy & 3 More

Through strategic social posting and blog content, we gave our client “My Riviera Life” a voice to connect with customers seeking relaxation, relief and rejuvenation. During a time in which pandemic-stresses were at an all time high, our data-driven content campaigns focused on creating the perfect “at -home spa” experience with the help of quality…

Content Strategy for Proyo Ice Cream

Content Strategy Go-to-Market & 1 More

Proyo needed a marketing partner to help roll out their launch and a way to differentiate themselves from other major players – in the cluttered U.S. frozen dessert industry, 1.54 billion gallons of ice cream and related desserts are sold each year. Our intelligence work, pulling data from over 200,000 people online, revealed that good…

Proyo Video Commercials

Video Production Brand Strategy & 1 More

Proyo turned to our team to create a series of TV and web commercials that established their brand, and showcased their delicious high protein ice cream flavors. Oniracom produced a total of 24 video advertisements that featured 6 personas across key demographics verifying Proyo’s great taste that differentiates their brand from other major players….

Proyo – Ad Targeting for the Win

Advertising Product Studies & 2 More

Oniracom maximized ad impact and drove customers to retail stores by targeting the existing protein-loving audience. Based on sales numbers and social data, we pinpointed the top geographical areas to target and implemented a cross-channel, location-based campaign that built awareness before shopping and drove in-store discovery to close the sale. We also used trending hashtags…

Hello Bag – Go To Market Strategy

Go-to-Market

To successfully bring our client’s concept from prototype to established brand, we started with an intelligence study on the market and target audience, followed by crafting a tailored Brand Platform. We then equipped them with a go-to-market strategy that allowed them to grow their audience and connect them to the brand, delivering the use-cases and…

WasteX Pitch Book

Copywriting Graphic Design & 2 More

Our team crafted a brand story about the WasteX team, their know-how and history, and presented it in the form of a pitch deck along with software imagery that we designed to express both the need and the potential opportunity for this technology. To do this, we utilized strategy from a half day Workshop, where…