Strategic Playbooks

Our comprehensive playbooks for your brand’s campaigns are a clear roadmap for how to emotionally connect with your customers and build community.

Featured Case Study:

Curvature

View Case Study

Examples of Strategic Playbooks

Newsletter for K. Frank

Copywriting Content Strategy & 1 More

We are excited to introduce the refreshed email newsletter for K. Frank, designed to best represent their evolved brand, drive store visits, capture valuable data, and boost positive SEO. In line with K. Frank’s brand identity and strategy, the newsletter features fresh copywriting and a focused approach to displaying strong, engaging narratives. Our collaboration with…

Strategic Summertime Campaign for Branch Out Tree Care

Go-to-Market Graphic Design & 2 More

Our team strategically crafted and executed Branch Out Tree Care’s Summertime Campaign. The campaign involved creating diverse print and digital materials aimed at strategically boosting engagement, attracting new customers, and clearly conveying the company’s value as a comprehensive tree care business….

Sales Deck for PhytoFacts

Go-to-Market

Our team created a sales deck for PhytoFacts to engage potential laboratory partners. The deck uses strategic custom design and copywriting to best present PhytoFact’s brand value, promise, and unique features….

Single Artwork & Graphic Design for McKenna

Graphic Design Brand Strategy & 2 More

Music artist, McKenna, came to Oniracom to help define her brand through the creation of artwork for her new single, related social media posts, as well as the creation of a single release strategy. The artwork our team produced visually represents the single as it appears on social media, press, print collateral, and all other…

WasteX Pitch Book

Copywriting Graphic Design & 2 More

Our team crafted a brand story about the WasteX team, their know-how and history, and presented it in the form of a pitch deck along with software imagery that we designed to express both the need and the potential opportunity for this technology. To do this, we utilized strategy from a half day Workshop, where…

Hello Bag – Go To Market Strategy

Go-to-Market

To successfully bring our client’s concept from prototype to established brand, we started with an intelligence study on the market and target audience, followed by crafting a tailored Brand Platform. We then equipped them with a go-to-market strategy that allowed them to grow their audience and connect them to the brand, delivering the use-cases and…

Content Strategy for Proyo Ice Cream

Content Strategy Go-to-Market & 1 More

Proyo needed a marketing partner to help roll out their launch and a way to differentiate themselves from other major players – in the cluttered U.S. frozen dessert industry, 1.54 billion gallons of ice cream and related desserts are sold each year. Our intelligence work, pulling data from over 200,000 people online, revealed that good…

Proyo – Ad Targeting for the Win

Advertising Product Studies & 1 More

Oniracom maximized ad impact and drove customers to retail stores by targeting the existing protein-loving audience. Based on sales numbers and social data, we pinpointed the top geographical areas to target and implemented a cross-channel, location-based campaign that built awareness before shopping and drove in-store discovery to close the sale. We also used trending hashtags…

Proyo Video Commercials

Video Production Brand Strategy & 1 More

Proyo turned to our team to create a series of TV and web commercials that established their brand, and showcased their delicious high protein ice cream flavors. Oniracom produced a total of 24 video advertisements that featured 6 personas across key demographics verifying Proyo’s great taste that differentiates their brand from other major players….

Content to Deliver The Riviera Lifestyle

Copywriting Content Strategy & 2 More

Through strategic social posting and blog content, we gave our client “My Riviera Life” a voice to connect with customers seeking relaxation, relief and rejuvenation. During a time in which pandemic-stresses were at an all time high, our data-driven content campaigns focused on creating the perfect “at -home spa” experience with the help of quality…

Pacific Stone Creative Content

Brand & Event Collateral Content Strategy

We created social media, video, and event content that perfectly aligned with their target consumer’s needs, as well as training videos to empower budtenders to sell to the right consumer. This work positioned them as a low-price leader in the category. We showed that positioning as high quantity, high quality was totally feasible, proven by…

Proyo First Taste Mobile Ad Campaign

Advertising

Using the latest in beacons and geofencing technology, we targeted grocery shoppers while at the store to head down the freezer aisle and pick up a pint. Learn more in our Proyo First Taste case study….

Curvature: Get NetSure Campaign

Video Production Copywriting & 2 More

Tying together an omni-channel ad campaign, print postcards, and compelling videos and ebooks, this campaign was a huge win. We successfully drove in monster leads from all over the world and built Curvature’s presence as a thought-leader in the space. Learn more in our Curvature: Get NetSure case study…

Proyo First Taste Campaign

Content Strategy Go-to-Market & 1 More

Part of Proyo’s first taste campaign, we designed an omni channel campaign that put taste at its core. Bringing in lifestyle content helped compel the audience to purchase the product, and the exciting colors of each flavor connected them to Proyo’s presence on the shelf. We leveraged a geo-targeted beacon campaign to drive local consumers…