Examples of Product Studies
Hello-Bag – Product Study
To successfully bring our client’s concept from prototype to established brand, we started with an intelligence study on the market and target audience, followed by crafting a tailored Brand Platform. Our team identified their target market of value-conscious, cost-conscious, and environmentally conscious consumers and used that intelligence work to to the craft a complete data-driven…
Proyo – Ad Targeting for the Win
Oniracom maximized ad impact and drove customers to retail stores by targeting the existing protein-loving audience. Based on sales numbers and social data, we pinpointed the top geographical areas to target and implemented a cross-channel, location-based campaign that built awareness before shopping and drove in-store discovery to close the sale. We also used trending hashtags…
Flame Cannabis Product Study
In order to best understand the effects of each strain, we ran a market research study with several hundred participants in Santa Barbara County. Each participant received 1 gram of flower from each of the 4 unnamed strains, and we collected their tasting notes on a paper survey. It was a fun and informative project,…
Discovered Persona Affinities
Affinities, or psychographics, are the interests and attitudes of individuals towards topics ranging from politics to the media they consume. We combine psychographic data with demographic details so we can construct much more complete, sophisticated profiles of consumers, delivering a much richer profile that clearly presents who they really are….
