Proyo – Ad Targeting for the Win
Oniracom maximized ad impact and drove customers to retail stores by targeting the existing protein-loving audience. Based on sales numbers and social data, we pinpointed the top geographical areas to target and implemented a cross-channel, location-based campaign that built awareness before shopping and drove in-store discovery to close the sale.
We also used trending hashtags and forecasting to encourage customers to share their first taste online. Micro and macro influencers we identified shared images and recipes featuring Proyo. These consumer-driven stories propelled sales.