Proyo First Taste Campaign
Part of Proyo’s first taste campaign, we designed an omni channel campaign that put taste at its core. Bringing in lifestyle content helped compel the audience to purchase the product, and the exciting colors of each flavor connected them to Proyo’s presence on the shelf. We leveraged a geo-targeted beacon campaign to drive local consumers from near store mobile, to in-store, and even to the right aisle for purchase! Learn more in our Proyo case study.