Content Strategy for Proyo Ice Cream
Proyo needed a marketing partner to help roll out their launch and a way to differentiate themselves from other major players – in the cluttered U.S. frozen dessert industry, 1.54 billion gallons of ice cream and related desserts are sold each year.
Our intelligence work, pulling data from over 200,000 people online, revealed that good taste is what matters most to consumers, yet “healthy ice cream” has a reputation for bad taste.
We created videos that addressed both these points, showing one delicious bite creating enthusiastic fans across 6 key demographics. We then developed ad campaigns with videos that used innovative targeting methods to compete with big brand spending. Within 6 months, the brand had increased sales by over 200%, firmly establishing them as a contender in stores across the nation.