Proyo First Taste Campaign Influencers
Not only did our team produce the entire Proyo retail roll out at Kroger, but we also turned the video models into influencers for the brand. During our discovery work, we pinned down the right people for the roles and ensured they had active, engaged audiences on social that aligned with our target demographic. We then delivered deep behind the scenes video interviews, photo shoots, taste tests, and more to our actors so they could share the story their own way with their friends, family and fans. What a sweet deal! Learn more in our Proyo case study.