Hello-Bag – Product Study
To successfully bring our client’s concept from prototype to established brand, we started with an intelligence study on the market and target audience, followed by crafting a tailored Brand Platform.
Our team identified their target market of value-conscious, cost-conscious, and environmentally conscious consumers and used that intelligence work to to the craft a complete data-driven brand. The intellegince work fueled all of the strategic and creative compnents that our team created for the brand including: visual identity, product photography, web and social media presence, and go-to-market strategy.
By developing the brand’s strategy and identity, Hello-Bag was equipped to grow their audience and connect them to the brand, delivering the use-cases and testimonials needed to drive growth month over month.