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To successfully bring our client’s concept from prototype to established brand, we started with an intelligence study on the market and target audience, followed by crafting a tailored Brand Platform. Our team identified their target market of value-conscious, cost-conscious, and environmentally conscious consumers and used that intelligence work to to the craft a complete data-driven…
To successfully bring our client’s concept from prototype to established brand, we started with an intelligence study on the market and target audience, followed by crafting a tailored Brand Platform. We then equipped them with a go-to-market strategy that allowed them to grow their audience and connect them to the brand, delivering the use-cases and…
To successfully bring our client’s concept from prototype to established brand, we started with an intelligence study on the market and target audience, followed by crafting a tailored Brand Platform. By developing the brand’s strategy and identity, Hello-Bag was equipped to grow their audience and connect them to the brand, delivering the use-cases and testimonials…
Proyo needed a marketing partner to help roll out their launch and a way to differentiate themselves from other major players – in the cluttered U.S. frozen dessert industry, 1.54 billion gallons of ice cream and related desserts are sold each year. Our intelligence work, pulling data from over 200,000 people online, revealed that good…
Using our Actionable Intelligence, we helped Proyo deliver what their audience wanted, delicious content. Our intelligence work identified personas that drove our casting choices and content creation. We created visuals that show one delicious bite creating enthusiastic fans across 6 key demographics. “Oniracom’s ability to identify and target the right audiences with spot on creative…
Oniracom maximized ad impact and drove customers to retail stores by targeting the existing protein-loving audience. Based on sales numbers and social data, we pinpointed the top geographical areas to target and implemented a cross-channel, location-based campaign that built awareness before shopping and drove in-store discovery to close the sale. We also used trending hashtags…
Proyo turned to our team to create a series of TV and web commercials that established their brand, and showcased their delicious high protein ice cream flavors. Oniracom produced a total of 24 video advertisements that featured 6 personas across key demographics verifying Proyo’s great taste that differentiates their brand from other major players….
Our team designed the packaging for “Living Greens Farms”. In presenting the company’s product we showed off not only the product, but also their innovative indoor vertical farming approach that requires 95% less water, 95% less shipping and 99% less land! To catch the eyes of customers and quickly communicate that with Living Greens, customers get a lot MORE healthy…
In order to best understand the effects of each strain, we ran a market research study with several hundred participants in Santa Barbara County. Each participant received 1 gram of flower from each of the 4 unnamed strains, and we collected their tasting notes on a paper survey. It was a fun and informative project,…
Beyond the typical marketing challenges of a consumer packaged good, there are unique obstacles involved in creating quality packaging for cannabis. Regulations are regularly in flux. Our team’s expertise in the cannabis and marketing industries equips us to successfully navigate these challenges. For Flame Cannabis, we created a floral inspired package line that felt amazing…
The company stemmed from a wealth of history in flowers and wholesale cannabis, and wanted to bring that to this new brand, so we crafted visuals that helped Flame blossom and bloom. The photography played into a four-part sense campaign, delivering flower with specific cannabinoid profiles to fit each mood of the day, and deliver…
As the second recreational cannabis dispensary to be approved in Santa Barbara, it was essential that the brand be presented in a way that normalized access to both medical and recreational cannabis, and that fit seamlessly in with the rest of the high-end shops that make up the Santa Barbara business community. Our team provided…