Content Strategy for Proyo Ice Cream
Proyo needed a marketing partner to help roll out their launch and a way to differentiate themselves from other major players – in the cluttered U.S. frozen dessert industry, 1.54 billion gallons of ice cream and related desserts are sold each year.
Our intelligence work, pulling data from over 200,000 people online, revealed that good taste is what matters most to consumers, yet “healthy ice cream” has a reputation for bad taste.
We created videos that addressed both these points, showing one delicious bite creating enthusiastic fans across 6 key demographics. We then developed ad campaigns with videos that used innovative targeting methods to compete with big brand spending. Within 6 months, the brand had increased sales by over 200%, firmly establishing them as a contender in stores across the nation.
Capabilities Highlighted
More Examples of Our Work
Website for ABX
ABX, an advertising agency based in New York, reached out to us for a streamlined, B2B focused website that drives engagement and conversions. Our team created a comprehensive Style Guide that drove the design for their refreshed website, seamlessly transitioning into development with a robust quality assurance process. The result is a polished, easy-to-maintain website…
Newsletter for K. Frank
We are excited to introduce the refreshed email newsletter for K. Frank, designed to best represent their evolved brand, drive store visits, capture valuable data, and boost positive SEO. In line with K. Frank’s brand identity and strategy, the newsletter features fresh copywriting and a focused approach to displaying strong, engaging narratives. Our collaboration with…
Photography for K. Frank
We are excited to present our recently produced high-end photoshoot that captures the essence of K. Frank’s luxury fashion. This project was designed to deliver high-quality content for their new Designer Pitch Deck and Website but also extend its versatility to PR, social media, and other marketing collateral. The photoshoot featured the founders, capturing their…
Designer Pitch Deck for K. Frank
At Oniracom, we are thrilled to introduce our recently completed designer pitch deck for K. Frank, meticulously crafted to present their brand compellingly to potential buyers and collaborators. This polished pitch deck is designed to engage potential designers by showcasing the K. Frank vision, product quality, and encouraging commitment. We customized the storytelling to find…
Brand Style Guide for Vonvascular.io
We are proud to have partnered with Vonvascular.io, a pioneering startup in the neurovascular space, to develop a cohesive and compelling brand identity. Our collaboration led to the creation of a comprehensive Style Guide that defines Vonvascular.io’s visual representation through elements like logo usage, colorways, typography, textures, iconography, and photography. This guide ensures that all…
Business Strategy Workshop for Kate Wysocki
We conducted a deep dive strategy workshop with Kate Wysocki. Kate is a dedicated yoga instructor from Santa Barbara, who has formed an LLC to help trauma survivors, individuals in addiction recovery, first responders, and young adults through studio classes, private sessions, and workshops. Seeking to balance brand establishment with revenue generation, she has enlisted Oniracom…
Website for Vonvascular.io
We worked with Vonvascular.io, a startup in the neurovascular space, to help them brand and market their leading-edge concepts to new customers, strategic partners, and the community at large. Our team delivered comprehensive brand work, including logo design, a style guide, device screen designs, and built out their website to provide the web presence needed…
Website for K. Frank
We are so proud to have partnered with K. Frank, a fashion brand based in Montecito, to create a cohesive brand experience both online and in-store. When K. Frank approached us seeking to elevate their fashion brand’s digital presence, we embarked on a journey to redefine their online strategy. The challenge was to resolve a…
Video Work for Unite to Light
Unite to Light’s new campaign, Light a Life, is dedicated to providing solar-powered lights and battery banks to those without access to electricity. Unite to Light partnered with Oniracom to produce three impactful video narratives, including 3-minute, 60-second, and 30-second versions. These videos highlight the critical need for light and the transformative power of Unite…
Website for Earl Warren Showgrounds
We are thrilled to announce the launch of the new full-scale website for Earl Warren Showgrounds! When Earl Warren Showgrounds approached us with hosting issues and other technical challenges, we swiftly implemented a temporary microsite solution to ensure their online presence remained strong and functional.Now, after detailed development, we have launched a comprehensive, user-friendly website…
Website for Kia Forum
We are thrilled to unveil the newly completed website for the Kia Forum in Los Angeles! Our journey began with a comprehensive discovery and onboarding process, where we delved deep into understanding Kia Forum’s goals and objectives. Drawing from our extensive experience working with the music industry and venues, we crafted a vision that seamlessly…