Content Strategy for Proyo Ice Cream
Proyo needed a marketing partner to help roll out their launch and a way to differentiate themselves from other major players – in the cluttered U.S. frozen dessert industry, 1.54 billion gallons of ice cream and related desserts are sold each year.
Our intelligence work, pulling data from over 200,000 people online, revealed that good taste is what matters most to consumers, yet “healthy ice cream” has a reputation for bad taste.
We created videos that addressed both these points, showing one delicious bite creating enthusiastic fans across 6 key demographics. We then developed ad campaigns with videos that used innovative targeting methods to compete with big brand spending. Within 6 months, the brand had increased sales by over 200%, firmly establishing them as a contender in stores across the nation.
Capabilities Highlighted
More Examples of Our Work
Microsite for Alpha Resource Center
Introducing the new microsite our team created for Alpha Resource Center! This microsite is part of a larger campaign to generate visibility and awareness around Alpha Resource Center’s story and impact. Alpha Resource Center truly is so much more than a thrift store and we are honored to be able to showcase the individuals whose…
Video Work to Support Medical Tech Industry, Kaneka, at Their Trade Show
Our team produced videos demonstrating the mechanics and function of Kanneka’s innovative technology. The video was designed to be played within their trade show booth (also designed by the Oniracom Team). The dynamic motion graphics and animated logo helped Kanneka to stand apart at their trade show and demonstrate their product with a level of…
Website for McKenna
Our team designed and developed the website for captivating music artist, McKenna. With Oniracom’s deep roots in the music industry and over 20+ years of experience working with music industry clients, collaborating with McKenna on this project has been an absolute delight. Dive into McKenna’s introspective blend of indie pop melodies and heartfelt storytelling as…
Microsite for Earl Warren Showgrounds
Introducing the new microsite for Earl Warren Showgrounds! Earl Warren Showgrounds came to us with technical difficulties tied to hosting and other challenges; we recommended a solution that quickly brought convenience and functionality to Earl Warren’s online presence. We successfully recovered all website assets and created a brand-new, easy-to-manage microsite that will serve as a…
Photography for The 805 Room
We’re excited to show off the photography we produced for exclusive and boutique Santa Barbara recording studio, The 805 Room. With our deep roots in the music industry and over two decades of experience working with music clients, it’s been a true pleasure to collaborate with The 805 Room Co-Founders Jim Salvito and Perry Norton…
Website for The 805 Room
Our team designed and developed the website for The 805 Room, an exclusive and boutique Santa Barbara recording studio that embodies the spirit of sound creation. With Oniracom’s deep roots in the music industry and over 20+ years of experience working with music industry clients, we are thrilled to have partnered with Co-Founders Jim Salvito…
Brand Handbook for Wholesale Gorilla
Oniracom collaborated closely with Wholesale Gorilla’s team to produce a comprehensive guide that includes brand strategy, identity, and creative elements. From positioning to personas, vision to logo usage, this Handbook serves as a valuable resource for onboarding new employees, engaging partners, and ensuring consistent messaging and visuals across Wholesale Gorilla’s website, Shopify app store, and beyond….
Visual Identity & Brand Handbook for MOVE Santa Barbara County
May is National Bike Month, making it the perfect time to unveil our latest project with MOVE Santa Barbara County! MOVE SBC is a nonprofit organization dedicated to promoting walking, bicycling, and public transit throughout Santa Barbara County, with the goal of creating healthy, sustainable, and equitable communities. …
Animation for Lobero Theatre
A professionally animated logo adds a layer of credibility to any brand. Our team animated this logo for the Lobero Theatre in Santa Barbara, a California Historical Landmark….
Animation for Moxi Science Museum
A professionally animated logo adds a layer of credibility to any brand. Our team animated this logo for Moxi Science Museum, an interactive museum devoted to science, technology, and the arts….
Animation for Treez
A professionally animated logo adds a layer of credibility to any brand. Our team animated this logo for leading cannabis industry software, Treez….