In Storytelling School The Podcast, International Speaking Strategist Story Kymberlee Weil goes behind the curtain with special guests to explore tools, techniques, and tactics of high-stakes storytelling that enable great storytellers to make a difference, have impact, grow businesses, and build brands.
The recent podcast episode features Oniracom’s CMO & Partner, Mike Wald, who shares on the power that stories hold when it comes to making your business and brand stand out, especially in a crowded market.
The episode addresses:
- How to make stories in your marketing more relatable for your audience
- How to ethically use data gathering online for storytelling and marketing purposes
- How to mitigate the risk of turning off your audience with your stories
More about Mike:
For over 20 years, Oniracom’s Chief Marketing Officer Mike Wald has developed campaigns and launched products for a wide breadth of verticals. He considers himself a technologist and a futurist with expertise and affection in ecological anthropology which brings a thoughtful, innovative blend of science, tech, and sociology to the company’s work. Since 2018, he has worked on over 50 projects studying hospitality mobility, gentrification patterns, sustainability goal measurement, social listening indicators, and the effect of sharing economies on urban and suburban landscapes.
International governments, mass-focused businesses, and first-mover firms enjoy effective solutions through a wide array of industries and platforms thanks to Mike’s background in driving successful conversions across mixed media. You can see his work everywhere, from Disney movie campaigns to government infrastructure dashboards in Australia.
Listen to the episode on Spotify, Apple Podcasts, or on the Storytelling School’s website.
Eager to explore how purpose-driven positive impact could become a part of your brand’s approach? Let’s get the conversation started.
