Making Sustainability Star of the Show
Deeply rooted in the environmental ethos of Santa Barbara, the Bowl has undergone massive venue greening efforts and are world frontrunners in event greening. We supported them in popularizing various innovative sustainability initiatives, including an ongoing reusable pint cup campaign: #mypintandme, which Oniracom helped the Bowl launch in partnership with Jack Johnson, and a water refill station to reduce demand for plastic water bottles. Publicizing all of these efforts – and a more recent r-cup program that gives refunds for reusing or returning drinking cups – established the Bowl as an environmental thought leader among venues. Other venues, locally and internationally, have also started to follow suit.
Capabilities Highlighted
More Examples of Advertising Management
Proyo – Ad Targeting for the Win
Oniracom maximized ad impact and drove customers to retail stores by targeting the existing protein-loving audience. Based on sales numbers and social data, we pinpointed the top geographical areas to target and implemented a cross-channel, location-based campaign that built awareness before shopping and drove in-store discovery to close the sale. We also used trending hashtags…
Storywall Modernizes Historic Venue
Storywall, a social amplification tool we originally developed for Jack Johnson’s tours, has also made a home at the Bowl. We integrated our proprietary digital signage with both Education Outreach and live concert content. Growing screen by screen, we’re encouraging on-site engagement that strengthens the community feel of the Bowl, supports in sharing their greening…