Hello-Bag, from Prototype to Established Brand

To successfully bring our client’s concept from prototype to established brand, we started with an intelligence study on the market and target audience, followed by crafting a tailored Brand Platform.

By developing the brand’s strategy and identity, Hello-Bag was equipped to grow their audience and connect them to the brand, delivering the use-cases and testimonials needed to drive growth month over month.

This Brand Book is a presentation of Oniracom’s Brand Strategy work, which included defining Hello-Bag’s: Mission, Story, Brand Positioning, Buyer Personas, Brand Promise, Purpose, Principles, & Systems of Belief, Brand Personality, Brand Voice and Brand Messaging. The Brand Book also contains the completed visual identity of the brand: Logo, Typography, Brand Colors, Print & Product Colors, Iconography, and Merchandise.


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