Storywall Modernizes Historic Venue
Storywall, a social amplification tool we originally developed for Jack Johnson’s tours, has also made a home at the Bowl. We integrated our proprietary digital signage with both Education Outreach and live concert content.
Growing screen by screen, we’re encouraging on-site engagement that strengthens the community feel of the Bowl, supports in sharing their greening and outreach initiatives, communicates details and promotions happening at each event, and encourages sponsors, donors, and future ticket sales.
Capabilities Highlighted
More Examples of Advertising Management
Proyo – Ad Targeting for the Win
Oniracom maximized ad impact and drove customers to retail stores by targeting the existing protein-loving audience. Based on sales numbers and social data, we pinpointed the top geographical areas to target and implemented a cross-channel, location-based campaign that built awareness before shopping and drove in-store discovery to close the sale. We also used trending hashtags…
Making Sustainability Star of the Show
Deeply rooted in the environmental ethos of Santa Barbara, the Bowl has undergone massive venue greening efforts and are world frontrunners in event greening. We supported them in popularizing various innovative sustainability initiatives, including an ongoing reusable pint cup campaign: #mypintandme, which Oniracom helped the Bowl launch in partnership with Jack Johnson, and a water…