Changing the Script with Personas
Before coming to Oniracom, Proyo had identified three target customer personas. Employing Actionable Intelligence, we found the original three personas were inaccurate and not very useful. We identified three new personas, focusing on the nexus of attributes and affinities where the likes and actions of these real people overlapped. The new personas informed every aspect of our strategy, from the talent we chose for the videos to the places we advertised. This shift was a key factor in the campaign’s industry-standard-crushing results.
Capabilities Highlighted
More Examples of Ongoing Engagement
Newsletter for K. Frank
We are excited to introduce the refreshed email newsletter for K. Frank, designed to best represent their evolved brand, drive store visits, capture valuable data, and boost positive SEO. In line with K. Frank’s brand identity and strategy, the newsletter features fresh copywriting and a focused approach to displaying strong, engaging narratives. Our collaboration with…
Digital Content Creation for Delta Leaf Labs
Oniracom continues to elevate the Delta Leaf Labs brand, user experience, and online presence. We’ve consistently created content for their social media channels, designed detailed infographics for their blog, and consulted weekly on brand strategy to elevate their website and user experience….
Content to Deliver The Riviera Lifestyle
Through strategic social posting and blog content, we gave our client “My Riviera Life” a voice to connect with customers seeking relaxation, relief and rejuvenation. During a time in which pandemic-stresses were at an all time high, our data-driven content campaigns focused on creating the perfect “at -home spa” experience with the help of quality…
Ashland Leather E-commerce Website
We updated their website to improve eCommerce sales using new product photos form our creative team for their amazing line of wallets….
Storywall Modernizes Historic Venue
Storywall, a social amplification tool we originally developed for Jack Johnson’s tours, has also made a home at the Bowl. We integrated our proprietary digital signage with both Education Outreach and live concert content. Growing screen by screen, we’re encouraging on-site engagement that strengthens the community feel of the Bowl, supports in sharing their greening…