Home / Journal / Our Passion for Cause Marketing: Healing the Environment Though Live Music

People, Planet, Profits.

We firmly believe in the triple bottom line of people, planet, and profits. This is a key element we bring to every project.

For clients seeking to build culture, benefit their communities, and reach new audiences, we tie in causes that align directly with their mission. 

We started in 2001, supporting brands and initiatives that wanted to better the environment as part of their mission. Our long-time client, Jack Johnson, is the measure for this ideal, as his every move supports at least one associated non-profit group.

The Jack Johnson’s Village Green was an industry changing idea that has introduced over 500 nonprofits to world-wide audiences, and inspired a multitude of touring bands to do the same. We worked to connect every fan to these varied non-profits through social media campaigns, digital signage, and live event experiences.

Solutions for Dreamers

We threw a sold-out festival in 2007 – Solutions for Dreamers at the Arlington Theatre, and donated all the proceeds to one of our favorite non-profits, Heal the Ocean. This event helped solidify our belief that the warm glow of donating to charity is incredibly amplified by the passion and energy that only live music can create.

Local Nonprofits in Entertainment

We’re proud to work with two non-profit Santa Barbara venues, the Santa Barbara Bowlandthe Lobero TheatreBoth are doing their part to reduce paper and plastic pollution, and extend the power of live music to community youth and beyond.

Show your support by attending their events and remembering to bring your steel pint cup!

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