Our Passion for Cause Marketing: Healing the Environment Though Live Music

Posted on

People, Planet, Profits.

We firmly believe in the triple bottom line of people, planet, and profits. This is a key element we bring to every project.

For clients seeking to build culture, benefit their communities, and reach new audiences, we tie in causes that align directly with their mission. 

We started in 2001, supporting brands and initiatives that wanted to better the environment as part of their mission. Our long-time client, Jack Johnson, is the measure for this ideal, as his every move supports at least one associated non-profit group.

The Jack Johnson’s Village Green was an industry changing idea that has introduced over 500 nonprofits to world-wide audiences, and inspired a multitude of touring bands to do the same. We worked to connect every fan to these varied non-profits through social media campaigns, digital signage, and live event experiences.


Solutions for Dreamers

We threw a sold-out festival in 2007 – Solutions for Dreamers at the Arlington Theatre, and donated all the proceeds to one of our favorite non-profits, Heal the Ocean. This event helped solidify our belief that the warm glow of donating to charity is incredibly amplified by the passion and energy that only live music can create.


Local Nonprofits in Entertainment

We’re proud to work with two non-profit Santa Barbara venues, the Santa Barbara Bowlandthe Lobero TheatreBoth are doing their part to reduce paper and plastic pollution, and extend the power of live music to community youth and beyond.

Show your support by attending their events and remembering to bring your steel pint cup!


More Posts

Previous Post

Next Post

Card image cap
An Interview with Photographer Elena Kulikova

We recently had the privilege of working with photographer Elena Kulikova. Her work pushes the boundaries and produces captivating images in a vibrant, dynamic, conceptual, style that is uniquely her own. She shared with us some of her background and answered some of our burning questions….

Read More
Card image cap
Women & Cannabis

Women & Cannabis Insights on This Rapidly-Growing Segment of the Cannabis Industry The traditionally male-centric cannabis industry is rapidly shifting. While male consumers continue to dominate the market, female cannabis consumers have become the one of the fastest-growing segments of the industry. As a marketing and data intelligence agency, we continually provide deep insights into…

Read More