Proyo needed a marketing partner to help roll out their launch and a way to differentiate themselves from other major players – in the cluttered U.S. frozen dessert industry, 1.54 billion gallons of ice cream and related desserts are sold each year. Our intelligence work, pulling data from over 200,000 people online, revealed that good…

Oniracom maximized ad impact and drove customers to retail stores by targeting the existing protein-loving audience. Based on sales numbers and social data, we pinpointed the top geographical areas to target and implemented a cross-channel, location-based campaign that built awareness before shopping and drove in-store discovery to close the sale. We also used trending hashtags…

Using the latest in beacons and geofencing technology, we targeted grocery shoppers while at the store to head down the freezer aisle and pick up a pint. Learn more in our Proyo First Taste case study….

Part of Proyo’s first taste campaign, we designed an omni channel campaign that put taste at its core. Bringing in lifestyle content helped compel the audience to purchase the product, and the exciting colors of each flavor connected them to Proyo’s presence on the shelf. We leveraged a geo-targeted beacon campaign to drive local consumers…