Content Strategy for Proyo Ice Cream
Proyo needed a marketing partner to help roll out their launch and a way to differentiate themselves from other major players – in the cluttered U.S. frozen dessert industry, 1.54 billion gallons of ice cream and related desserts are sold each year.
Our intelligence work, pulling data from over 200,000 people online, revealed that good taste is what matters most to consumers, yet “healthy ice cream” has a reputation for bad taste.
We created videos that addressed both these points, showing one delicious bite creating enthusiastic fans across 6 key demographics. We then developed ad campaigns with videos that used innovative targeting methods to compete with big brand spending. Within 6 months, the brand had increased sales by over 200%, firmly establishing them as a contender in stores across the nation.
More Examples of Content Strategy
Proyo Video Commercials
Proyo turned to our team to create a series of TV and web commercials that established their brand, and showcased their delicious high protein ice cream flavors. Oniracom produced a total of 24 video advertisements that featured 6 personas across key demographics verifying Proyo’s great taste that differentiates their brand from other major players….
Content to Deliver The Riviera Lifestyle
Through strategic social posting and blog content, we gave our client “My Riviera Life” a voice to connect with customers seeking relaxation, relief and rejuvenation. During a time in which pandemic-stresses were at an all time high, our data-driven content campaigns focused on creating the perfect “at -home spa” experience with the help of quality…
Pacific Stone Creative Content
We created social media, video, and event content that perfectly aligned with their target consumer’s needs, as well as training videos to empower budtenders to sell to the right consumer. This work positioned them as a low-price leader in the category. We showed that positioning as high quantity, high quality was totally feasible, proven by…
Proyo First Taste Campaign
Part of Proyo’s first taste campaign, we designed an omni channel campaign that put taste at its core. Bringing in lifestyle content helped compel the audience to purchase the product, and the exciting colors of each flavor connected them to Proyo’s presence on the shelf. We leveraged a geo-targeted beacon campaign to drive local consumers…