About Oniracom
Creating a culture of positive disruption. Oniracom is a Santa Barbara-based creative agency with roots in the music industry and a passion for cause-driven work. Since 2001, we've helped companies that sell products, build places, and create content turn a vision into something people can feel. We call that creating a culture of positive disruption, and we've been doing it long enough to know it starts with listening, not selling.
ONIRACOM MEANS: Communicating Dreams.
Our Promise
We promise to listen first, then build something that actually feels like you.
Our Mission
To bring big visions to life, one dream at a time.
We build the brand, the story, and the strategy around it, so the dream doesn't stay a dream.
Our Purpose
To create a better world by ensuring our clients turn their dream into the thing that positively disrupts their industry.
The Story of Oniracom
Founded in 2001
We started on the road. Merch, tech, and fan engagement for musicians, management groups, and record labels who were building something real. Night after night, we watched crowds light up in front of a stage, caught somewhere between the song and the feeling it gave them. We recognized that feeling. It's the same thing that happens when a brand finally becomes more than a product. Oniracom means communicating dreams, and we'd just witnessed dreams being communicated at scale.
Developing an Agency
Six years in, we put down roots in Santa Barbara. The work changed shape, but the mission never did. We kept building new tools and technologies for our artists and brands as the world around them shifted, and we brought that same thinking to hundreds of organizations selling products, building places, and creating content. Every one of them had a dream they couldn't quite put into words yet. That became our job, to help them find the words, the image, the sound.
Building for the Next 25
We've never been precious about tools. Merch trucks gave way to social platforms, social platforms gave way to AI, and we kept moving because the mission stayed the same. Today we use AI to work faster, see further, and free up more room for the part no machine can do. The instinct for what makes someone else's dream feel real. That's still ours, and it always will be.
Dreaming in public since 2001.
AUTHENTICITY
COLLABORATION
COMMUNICATION
COMMUNITY
EDUCATION
FUN
HEALTH
INNOVATION
INTEGRITY
INITIATIVE
PRODUCTIVITY
RELATIONSHIPS
SERVICE
Our
Dream
Team.
Creatives
that can code.
Strategists
who start companies.
Data Scientists
that solve problems.
Developers
who build brands.
Account Managers
that have your back.
Jacob Tell
Co-Founder / CEO, Creative Lead
Listening to:
Jack Johnson’s “Ones and Zeros”
Sean Campos
Co-Founder / Principal Data Scientist
Listening to:
The Rugburns “Taking the World By Donkey”
Mike Wald
Partner / CMO
Listening to:
Jungle “For Ever”
Luke Archer
Creative Director
Listening to:
Bob Marley
Aaron Foreman
Brand Strategist
Listening to:
Chrystal Clifton
Brand Strategist
Listening to:
Imagine Dragons “Whatever it Takes“
Jill Bender
Brand Strategist
Listening to:
Carissa Belmont
Advertising Strategist
Listening to:
Karen Kelly
Advertising Specialist
Listening to:
Lil Nas X “Old Town Road”
EmmaClaire Brock
Director of Marketing
Listening to:
Rita Lee “Pra Você Eu Digo Sim”
John Lucchetti
Business Development
Listening to:
Gregory Alan Isakov “San Luis”
Jessica Solomon
Business Development
Listening to:
Guns N’ Roses “Sweet Child O’ Mine”
Nicole Wald
Account Manager
Listening to:
The Sherman Brothers Songbook
Brandon Scott
Web Production
Listening to:
Bren Joy "Freezing"
Nik Blaskovich
Photographer
Listening to:
Herb Alpert "Rise"
Noah Barron
Creative Consultant
Listening to:
MØL “Jord”
Liz Rogan
Cannabis Consultant
Listening to:
André Aguado “Luminous”
Megan Havrda
Strategic Advisor
Listening to:
Brandi Carlile “Firewatcher’s Daughter”
Savarone Amman
Copywriter
Listening to:
Cautious Clay "Cold War"
Mick Mankowski
Strategic Advisor
Listening to:
Marvin Gaye “I Heard it Through the Grapevine
Joy Margolis
Strategic Advisor
Listening to:
Khruangbin, Desmond Cheese, and Jazzmatazz
Steve Beyatte
Web Production
Listening to:
John Scofield & Medeski Martin & Wood “A Go Go”
John Hayes
Web Production
Listening to:
Ben Böhmer “Breathing”
Paul Mathieu
Livestream Expert
Listening to:
Dave Matthews Band
Madison Carr
Graphic Designer
Listening to:
Dermot Kennedy "Moments Passed"
Stephen Lewis
Photographer
Listening to:
Michael Kiwanuka "It Always Comes Back Around"
Joe Mahany
Video Production
Listening to:
Chicago’s “25 or 6 to 4”
Kevin Banos
Industrial Designer
Listening to:
Clara Moschetta "Heavy Shoulders"
Eric Lohela
Business Strategist
Listening to:
Gone Gone Beyond "By the Sea"