Leadership / Partners

JACOB TELL CEO & Creative Lead Jacob co-founded Oniracom in 2001. Jacob’s expertise is in positioning premiere entertainment, lifestyle, and consumer brands through high level marketing strategy. With an educational background in film and politics, Jacob seeks world changing solutions for positive and creative people. He embraces technology-driven solutions and aims to make them widely accessible. With an appreciation for nature and hope for the future of human ecology, Jacob supports forward-thinking environmental & political leaders and aims to further meld artistry and science. With a comprehensive background in digital marketing and e-commerce, Jacob took his experience on the road as merchandise coordinator for Jack Johnson. He toured the world learning about the music industry, operations, international trade and business at large. 

JACOB TELL
CEO & Creative Lead

Jacob co-founded Oniracom in 2001. Jacob’s expertise is in positioning premiere entertainment, lifestyle, and consumer brands through high level marketing strategy. With an educational background in film and politics, Jacob seeks world changing solutions for positive and creative people. He embraces technology-driven solutions and aims to make them widely accessible. With an appreciation for nature and hope for the future of human ecology, Jacob supports forward-thinking environmental & political leaders and aims to further meld artistry and science.
With a comprehensive background in digital marketing and e-commerce, Jacob took his experience on the road as merchandise coordinator for Jack Johnson. He toured the world learning about the music industry, operations, international trade and business at large. 

SEAN CAMPOS Chief Technology Officer Sean Campos is not only CTO, but also co-founder of Oniracom.  Sean has spent over 15 years developing and managing overall technology direction of websites and other online presences for popular artists and festivals including Jack Johnson, The Counting Crows, Lenny Kravitz, Disney Records, Hawaii’s Kokua Festival and Santa Barbara’s own SB Bowl. Sean’s experience previous to Oniracom includes developing medical management software for California workers’ compensation claims, databases for the Gemological Institute Of America and computational immunological research at the University of California, Los Angeles, where he received his B.S. in Computer Science and Electrical Engineering.

SEAN CAMPOS
Chief Technology Officer

Sean Campos is not only CTO, but also co-founder of Oniracom.  Sean has spent over 15 years developing and managing overall technology direction of websites and other online presences for popular artists and festivals including Jack Johnson, The Counting Crows, Lenny Kravitz, Disney Records, Hawaii’s Kokua Festival and Santa Barbara’s own SB Bowl. Sean’s experience previous to Oniracom includes developing medical management software for California workers’ compensation claims, databases for the Gemological Institute Of America and computational immunological research at the University of California, Los Angeles, where he received his B.S. in Computer Science and Electrical Engineering.

MIKE WALD Chief Marketing Officer Mike has been involved with technology since playing on his first Apple in 1988. Educated as an Ecological Anthropologist, he brings both scientific and sociological insight to every project. He has worked with a broad spectrum of technologies and even broader list of media in his 15+ years of branding and digital production. This multi-faceted background allows him to make complex sites work beautifully. As the Chief Marketing Officer, Mike’s current passion is creating effective solutions for communication and transparency in the entertainment industry.

MIKE WALD
Chief Marketing Officer

Mike has been involved with technology since playing on his first Apple in 1988. Educated as an Ecological Anthropologist, he brings both scientific and sociological insight to every project. He has worked with a broad spectrum of technologies and even broader list of media in his 15+ years of branding and digital production. This multi-faceted background allows him to make complex sites work beautifully. As the Chief Marketing Officer, Mike’s current passion is creating effective solutions for communication and transparency in the entertainment industry.

 

Business Development

MICK MANKOWSKI VP Licensing Network specialist helping busy CEO's develop growth and exit strategies for their business. Specializing in consumer branded products. Developing strategies for corporations, entreprenuers alike to diversify their business and receivables by either licensing the right brand, or managing the license business for owners of brands. Exit and/or acquisition strategies for corporations seeking to acquire companies in the apparel market sector. Specialties: Mergers and acquisitions specializing in companies in the consumer products area, representing buyers and sellers. Branded licensing, assisting companies seeking to license their brands; and companies seeking to grow through licensing.

MICK MANKOWSKI
VP Licensing

Network specialist helping busy CEO's develop growth and exit strategies for their business. Specializing in consumer branded products. Developing strategies for corporations, entreprenuers alike to diversify their business and receivables by either licensing the right brand, or managing the license business for owners of brands. Exit and/or acquisition strategies for corporations seeking to acquire companies in the apparel market sector.
Specialties: Mergers and acquisitions specializing in companies in the consumer products area, representing buyers and sellers. Branded licensing, assisting companies seeking to license their brands; and companies seeking to grow through licensing.

JOHN LUCCHETTI VP Client Relations John Lucchetti is a Music Fanatic’s Music Fanatic, Digital Marketing Geek, and Business Development Consultant who is passionate about bringing together the best tools, talent, strategies, and resources for Artists and Entrepreneurs. Prior to Oniracom, John studied Jazz Guitar at the University of North Texas, Obtained a BA in Anthropology from the University of Utah, studied Ethnomusicology in West Africa, completed an Audio Engineering Internship at L.A. East Studios, and provided Business Development, Marketing, and Media Production services to the Commercial Real Estate, Physician Staffing, and Enterprise Software markets. It’s this unique blend of experience that enables John to become a trusted advisor through understanding Business from the Artist's perspective and Art from a Business perspective. In addition to his work with Oniracom, John is the founder of Backstage Business, which is an online community for Digital Media Entrepreneurs.

JOHN LUCCHETTI
VP Client Relations

John Lucchetti is a Music Fanatic’s Music Fanatic, Digital Marketing Geek, and Business Development Consultant who is passionate about bringing together the best tools, talent, strategies, and resources for Artists and Entrepreneurs. Prior to Oniracom, John studied Jazz Guitar at the University of North Texas, Obtained a BA in Anthropology from the University of Utah, studied Ethnomusicology in West Africa, completed an Audio Engineering Internship at L.A. East Studios, and provided Business Development, Marketing, and Media Production services to the Commercial Real Estate, Physician Staffing, and Enterprise Software markets. It’s this unique blend of experience that enables John to become a trusted advisor through understanding Business from the Artist's perspective and Art from a Business perspective. In addition to his work with Oniracom, John is the founder of Backstage Business, which is an online community for Digital Media Entrepreneurs.

KRISTA TRIEDE Chief Brand Officer A distinguished executive leader with over twenty years of international business expertise and a strong background in building competitive brands, crafting market leading global products and directing successful brand refresh efforts.  Krista has provided surgical guidance across companies ranging from start up to Fortune 100, with revenues exceeding $13B. Her broad range of experiences have helped her lead effective brand, marketing and product creation efforts for companies in key sectors including technology, consumer products (footwear, apparel, equipment, accessories), health and wellness, hospitality/guest services, social enterprise and more. Krista is an insightful and polished businessperson, speaker, strategic thinker, brand/marketing expert who delivers consistent growth and share increases in hyper-competitive markets.  Krista has held key leadership roles in a variety of capacities for many of the world’s most formidable brands, including Nike, UGG Australia, Diesel, Seven for All Mankind, Tsubo, Hurley, Michael Stars, Reebok, Speedo and more. Krista’s unorthodox vision embodies a results-oriented spirit and talent for identifying untapped markets and relevant brand and product opportunities.

KRISTA TRIEDE
Chief Brand Officer

A distinguished executive leader with over twenty years of international business expertise and a strong background in building competitive brands, crafting market leading global products and directing successful brand refresh efforts. 
Krista has provided surgical guidance across companies ranging from start up to Fortune 100, with revenues exceeding $13B. Her broad range of experiences have helped her lead effective brand, marketing and product creation efforts for companies in key sectors including technology, consumer products (footwear, apparel, equipment, accessories), health and wellness, hospitality/guest services, social enterprise and more. Krista is an insightful and polished businessperson, speaker, strategic thinker, brand/marketing expert who delivers consistent growth and share increases in hyper-competitive markets. 
Krista has held key leadership roles in a variety of capacities for many of the world’s most formidable brands, including Nike, UGG Australia, Diesel, Seven for All Mankind, Tsubo, Hurley, Michael Stars, Reebok, Speedo and more. Krista’s unorthodox vision embodies a results-oriented spirit and talent for identifying untapped markets and relevant brand and product opportunities.

 

Creative

KEIR DUBOIS Senior Designer Keir has been translating creative brain waves across multiple media for fifteen years as a designer, developer, and copywriter. As part of Oniracom’s strategy team, he helps our clients achieve their goals by telling their story via consistent, accurate and impactful brand presentation across all media. Keir is also an internal resource for Oniracom, working with our executive and sales teams to tell our own story using similar strategic approaches.  Keir holds a BA in English from UCSB, and has written reams of creative copy, music journalism, song lyrics, and a self-published novel. He also serves as president of AIGA’s Santa Barbara chapter, our creative community's professional association for design. Keir is always up for playing bass guitar or geeking out over geography, history, fiction, music, and baseball.

KEIR DUBOIS
Senior Designer

Keir has been translating creative brain waves across multiple media for fifteen years as a designer, developer, and copywriter. As part of Oniracom’s strategy team, he helps our clients achieve their goals by telling their story via consistent, accurate and impactful brand presentation across all media. Keir is also an internal resource for Oniracom, working with our executive and sales teams to tell our own story using similar strategic approaches.  Keir holds a BA in English from UCSB, and has written reams of creative copy, music journalism, song lyrics, and a self-published novel. He also serves as president of AIGA’s Santa Barbara chapter, our creative community's professional association for design. Keir is always up for playing bass guitar or geeking out over geography, history, fiction, music, and baseball.

LUKE ARCHER Producer Cool Hand Luke is a video producer extraordinaire with a bachelor’s degree in business and a minor in multimedia design. Luke’s is a voracious producer of great video and film content. His bag of tricks includes Scripting & Storyboarding, Directing, Editing, & Motion Design. Companies including Universal Music Group and Microsoft trust Luke’s keen eye, creativity, and his marketing outcome approach toward content development. His skill set also includes over 1,000 hours as a live music director. When not creating new content, Luke spends his time with his three adorable children and his wife Alycia Nichole.

LUKE ARCHER
Producer

Cool Hand Luke is a video producer extraordinaire with a bachelor’s degree in business and a minor in multimedia design. Luke’s is a voracious producer of great video and film content. His bag of tricks includes Scripting & Storyboarding, Directing, Editing, & Motion Design. Companies including Universal Music Group and Microsoft trust Luke’s keen eye, creativity, and his marketing outcome approach toward content development. His skill set also includes over 1,000 hours as a live music director. When not creating new content, Luke spends his time with his three adorable children and his wife Alycia Nichole.

NATHANIEL HANSEN Director of Research My primary focus is market research for clients using social media monitoring solutions. The goal of the research is to drive business objectives, awareness and sales. My secondary focus is to create marketing plans, editorial calendars and write content pieces. I have managed marketing staff at major international brands & financial institutions in social business best-practices, architected and led internal workshops for a variety of brands and agencies, discovered and implemented technology solutions to fit corporate objectives, managed social media vendors, prepared extensive market research reports based upon social data, designed and executed social marketing campaigns and acted as a change agent for social business within the greater corporate culture. I have worked on four continents doing this work and was identified in 2010 by JWT Intelligence as one of the top 18 thought-leaders in social business. Exceptional research, planning, writing, marketing strategy and public relations skills. Specialties: Research, writing, customer liaison and relationship manager, project management. Market Research. Social media monitoring technologies. Market Research technologies.

NATHANIEL HANSEN
Director of Research

My primary focus is market research for clients using social media monitoring solutions. The goal of the research is to drive business objectives, awareness and sales. My secondary focus is to create marketing plans, editorial calendars and write content pieces. I have managed marketing staff at major international brands & financial institutions in social business best-practices, architected and led internal workshops for a variety of brands and agencies, discovered and implemented technology solutions to fit corporate objectives, managed social media vendors, prepared extensive market research reports based upon social data, designed and executed social marketing campaigns and acted as a change agent for social business within the greater corporate culture. I have worked on four continents doing this work and was identified in 2010 by JWT Intelligence as one of the top 18 thought-leaders in social business.
Exceptional research, planning, writing, marketing strategy and public relations skills.
Specialties: Research, writing, customer liaison and relationship manager, project management. Market Research. Social media monitoring technologies. Market Research technologies.

 

Communications

CHARLENE SANSONE Communications Manager Charlene Sansone knows how to get it done! With 15+ years of event and film production under her belt, creating and executing a plan is her forte. In her words, she brings vision to life. Hired with no direct experience to produce commercials for A. Eicoff and Company, she was awarded her own, full-up production within the short time of four months. Her first spot resulted in a 100% increase in sales for Scott’s Liquid Gold. This previously unheard of outcome quickly garnered a high level of respect from her superiors, co-workers and fellow, veteran producers, as well as, the autonomy to guide projects with her own unique style. From this point forward, her work became characterized by a “beginner’s mind” approach which consistently netted superior sales and higher production value without impacting the budget. This was not only reflected in her individual work, but also, rippled across the agency’s entire body of creative. After 4 years, she was recruited by A. Eicoff’s parent agency, Ogilvy to produce projects of a larger scale. Her client list includes Sears, United, Disney, Visa, Allstate and BP. Her event production and catering sales expertise played a key role in getting hired as a film producer. This mastery came through creating, producing and marketing her own, sold out promotional events, and also, selling, coordinating and operating over 1000 events grossing 4.5 million in sales over a two year period for the banquet space at Maggiano’s Little Italy in Skokie, Illinois. The only way to make this happen is to specialize in multi-tasking and to maintain a strict, solution-oriented mind-set.

CHARLENE SANSONE
Communications Manager

Charlene Sansone knows how to get it done! With 15+ years of event and film production under her belt, creating and executing a plan is her forte. In her words, she brings vision to life.
Hired with no direct experience to produce commercials for A. Eicoff and Company, she was awarded her own, full-up production within the short time of four months. Her first spot resulted in a 100% increase in sales for Scott’s Liquid Gold. This previously unheard of outcome quickly garnered a high level of respect from her superiors, co-workers and fellow, veteran producers, as well as, the autonomy to guide projects with her own unique style. From this point forward, her work became characterized by a “beginner’s mind” approach which consistently netted superior sales and higher production value without impacting the budget. This was not only reflected in her individual work, but also, rippled across the agency’s entire body of creative. After 4 years, she was recruited by A. Eicoff’s parent agency, Ogilvy to produce projects of a larger scale. Her client list includes Sears, United, Disney, Visa, Allstate and BP.
Her event production and catering sales expertise played a key role in getting hired as a film producer. This mastery came through creating, producing and marketing her own, sold out promotional events, and also, selling, coordinating and operating over 1000 events grossing 4.5 million in sales over a two year period for the banquet space at Maggiano’s Little Italy in Skokie, Illinois. The only way to make this happen is to specialize in multi-tasking and to maintain a strict, solution-oriented mind-set.

WILL MANKOWSKI Strategist Will Mankowski's expertise is in film production, media studies, and multimedia design. He manages website content, web centric projects, and writes copy for clientele. Will graduated with a B.A. in Film and Media Studies from UC Santa Barbara, and a degree in Film Production from Santa Barbara City College. He has interned for film companies at the Cannes Film Festival, shot live concert footage, and learned to write under a successful Hollywood screenwriter/director, giving him a valuable breadth of knowledge. He has done work in just about every aspect of filmmaking. He has acted in front of the camera, filmed behind the camera, edited raw footage, marketed films, and still works as a projectionist for the Santa Barbara International Film Festival. However, Will isn't just about films. He also has a passionate love for music having picked up his first guitar when he was 8 years old.

WILL MANKOWSKI
Strategist

Will Mankowski's expertise is in film production, media studies, and multimedia design. He manages website content, web centric projects, and writes copy for clientele. Will graduated with a B.A. in Film and Media Studies from UC Santa Barbara, and a degree in Film Production from Santa Barbara City College. He has interned for film companies at the Cannes Film Festival, shot live concert footage, and learned to write under a successful Hollywood screenwriter/director, giving him a valuable breadth of knowledge. He has done work in just about every aspect of filmmaking. He has acted in front of the camera, filmed behind the camera, edited raw footage, marketed films, and still works as a projectionist for the Santa Barbara International Film Festival. However, Will isn't just about films. He also has a passionate love for music having picked up his first guitar when he was 8 years old.

DARLA BEA Communications Manager Darla Bea Smith’s expertise lies in public relations, promotions, online creative direction, and personal branding. Her communication skills and networking abilities bring local and national clients notable exposure and attention in various mediums: web, television, radio, and print. She uses her keen sense of style and concept to guide programmers and graphic designers on website and promotional projects. Darla Bea has a Bachelor of Arts in the History of Art & Architecture from the University of California, Santa Barbara (UCSB) and professional certification in Graphic Design, Visual Communications and Marketing through UCSB’s Extension program. Smith has been an assistant to the Director of Advertising at Lazy Acres Market’s flagship health-food store, a community brand leader for Lucy Activewear, and Marketing Manager for national yoga and Bollywood dance star Hemalayaa. Darla Bea’s work goes beyond web branding, she also focuses on "Image Branding" for public figures and wardrobe consulting for a number of business professionals. She is not afraid to raid a client’s closet so they nail a photo shoot. Since 2009, Darla Bea has hosted Rock It Properly ("Santa Barbara’s School of Rock"), a weekly radio program on 91.9 KCSB-FM that teaches rock music fundamentals every Sunday night. She has also shared her expertise in traditional public relations, grassroots marketing, interviewing, and social media with a number of artists, event organizers, and media organizations. Darla Bea is also known for her skills deejaying and emceeing at weddings, non-profit events, company parties, and nightclubs.

DARLA BEA
Communications Manager

Darla Bea Smith’s expertise lies in public relations, promotions, online creative direction, and personal branding. Her communication skills and networking abilities bring local and national clients notable exposure and attention in various mediums: web, television, radio, and print. She uses her keen sense of style and concept to guide programmers and graphic designers on website and promotional projects.
Darla Bea has a Bachelor of Arts in the History of Art & Architecture from the University of California, Santa Barbara (UCSB) and professional certification in Graphic Design, Visual Communications and Marketing through UCSB’s Extension program.
Smith has been an assistant to the Director of Advertising at Lazy Acres Market’s flagship health-food store, a community brand leader for Lucy Activewear, and Marketing Manager for national yoga and Bollywood dance star Hemalayaa. Darla Bea’s work goes beyond web branding, she also focuses on "Image Branding" for public figures and wardrobe consulting for a number of business professionals. She is not afraid to raid a client’s closet so they nail a photo shoot.
Since 2009, Darla Bea has hosted Rock It Properly ("Santa Barbara’s School of Rock"), a weekly radio program on 91.9 KCSB-FM that teaches rock music fundamentals every Sunday night. She has also shared her expertise in traditional public relations, grassroots marketing, interviewing, and social media with a number of artists, event organizers, and media organizations. Darla Bea is also known for her skills deejaying and emceeing at weddings, non-profit events, company parties, and nightclubs.

NICOLE WALD Content Strategist Charismatic speaker, educator, and content strategist.  With over a decade in the education field, I am a trusted consultant, specializing in the design and presentation of professional development experiences for teachers, as well as the marketing and promotion of these events. My diverse public and private school experience–along with years spent traveling the country to deeply examine and engage with a spectrum of methodologies–give me a uniquely broad perspective on educational trends, issues, and curriculum development for the K-12 classroom.  As a seasoned content strategist, my clients depend on me to empower audiences with knowledge and to promote the brand's stories. I often employ these skills with organizations that focus on educating youth as well as those that work to create environmental solutions.  My goal is to continually develop and implement growth opportunities for educators and brands that are grounded in best practice. 

NICOLE WALD
Content Strategist

Charismatic speaker, educator, and content strategist. 
With over a decade in the education field, I am a trusted consultant, specializing in the design and presentation of professional development experiences for teachers, as well as the marketing and promotion of these events. My diverse public and private school experience–along with years spent traveling the country to deeply examine and engage with a spectrum of methodologies–give me a uniquely broad perspective on educational trends, issues, and curriculum development for the K-12 classroom. 
As a seasoned content strategist, my clients depend on me to empower audiences with knowledge and to promote the brand's stories. I often employ these skills with organizations that focus on educating youth as well as those that work to create environmental solutions. 
My goal is to continually develop and implement growth opportunities for educators and brands that are grounded in best practice.