Charlene Sansone knows how to get it done! With 15+ years of event and film production under her belt, creating and executing a plan is her forte. In her words, she brings vision to life.
Hired with no direct experience to produce commercials for A. Eicoff and Company, she was awarded her own, full-up production within the short time of four months. Her first spot resulted in a 100% increase in sales for Scott’s Liquid Gold. This previously unheard of outcome quickly garnered a high level of respect from her superiors, co-workers and fellow, veteran producers, as well as, the autonomy to guide projects with her own unique style. From this point forward, her work became characterized by a “beginner’s mind” approach which consistently netted superior sales and higher production value without impacting the budget. This was not only reflected in her individual work, but also, rippled across the agency’s entire body of creative. After 4 years, she was recruited by A. Eicoff’s parent agency, Ogilvy to produce projects of a larger scale. Her client list includes Sears, United, Disney, Visa, Allstate and BP.
Her event production and catering sales expertise played a key role in getting hired as a film producer. This mastery came through creating, producing and marketing her own, sold out promotional events, and also, selling, coordinating and operating over 1000 events grossing 4.5 million in sales over a two year period for the banquet space at Maggiano’s Little Italy in Skokie, Illinois. The only way to make this happen is to specialize in multi-tasking and to maintain a strict, solution-oriented mind-set.