Leadership / Partners

JACOB TELL (Co-Founder) CEO & Creative Lead Oniracom CEO and resident digital marketing and e-commerce expert's background is rooted in film and politics and a heart in environmental and world changing solutions.  His forward thinking philosophies have guided him through amazing experiences leading world tours, global operations and international trade efforts - piloting musicians, festivals and brands such as Jack Johnson. In his free time, Jacob is a Vistage Member and holds seats on the Boards of: MAD Academy, Community Environmental Council Partnership, StartupSB and is a UCSB All Gaucho Reunion Marketing Committee Member.

JACOB TELL (Co-Founder)
CEO & Creative Lead

Oniracom CEO and resident digital marketing and e-commerce expert's background is rooted in film and politics and a heart in environmental and world changing solutions.  His forward thinking philosophies have guided him through amazing experiences leading world tours, global operations and international trade efforts - piloting musicians, festivals and brands such as Jack Johnson.

In his free time, Jacob is a Vistage Member and holds seats on the Boards of: MAD Academy, Community Environmental Council Partnership, StartupSB and is a UCSB All Gaucho Reunion Marketing Committee Member.

SEAN CAMPOS (Co-Founder) Chief Technology Officer Sean Campos is not only CTO, but also co-founder of Oniracom.  Sean has spent over 15 years developing and managing overall technology direction of websites and other online presences for popular artists and festivals including Jack Johnson, The Counting Crows, Lenny Kravitz, Disney Records, Hawaii’s Kokua Festival and Santa Barbara’s own SB Bowl. Sean’s experience previous to Oniracom includes developing medical management software for California workers’ compensation claims, databases for the Gemological Institute Of America and computational immunological research at the University of California, Los Angeles, where he received his B.S. in Computer Science and Electrical Engineering.

SEAN CAMPOS (Co-Founder)
Chief Technology Officer

Sean Campos is not only CTO, but also co-founder of Oniracom.  Sean has spent over 15 years developing and managing overall technology direction of websites and other online presences for popular artists and festivals including Jack Johnson, The Counting Crows, Lenny Kravitz, Disney Records, Hawaii’s Kokua Festival and Santa Barbara’s own SB Bowl. Sean’s experience previous to Oniracom includes developing medical management software for California workers’ compensation claims, databases for the Gemological Institute Of America and computational immunological research at the University of California, Los Angeles, where he received his B.S. in Computer Science and Electrical Engineering.

MIKE WALD Chief Marketing Officer Mike has been involved with technology since playing on his first Apple in 1988. Educated as an Ecological Anthropologist, he brings both scientific and sociological insight to every project. He has worked with a broad spectrum of technologies and even broader list of media in his 15+ years of branding and digital production. This multi-faceted background allows him to make complex sites work beautifully. As the Chief Marketing Officer, Mike’s current passion is creating effective solutions for communication and transparency in the entertainment industry.

MIKE WALD
Chief Marketing Officer

Mike has been involved with technology since playing on his first Apple in 1988. Educated as an Ecological Anthropologist, he brings both scientific and sociological insight to every project. He has worked with a broad spectrum of technologies and even broader list of media in his 15+ years of branding and digital production. This multi-faceted background allows him to make complex sites work beautifully. As the Chief Marketing Officer, Mike’s current passion is creating effective solutions for communication and transparency in the entertainment industry.

 

Business Development

MICK MANKOWSKI VP Licensing With nearly $3B in licensing and M&A activity, Mick is ONIRACOM’S godfather, the Kevin Bacon of the licensing world.  Mick’s deep relationships across a variety of sectors combined with his tenure in consumer branded products run wide and deep.  Mick is a mastermind in developing strategies for corporations and entrepreneurs to help diversify their business and receivables through licensing activities, licensing management and exit and/or acquisition strategies. 

MICK MANKOWSKI
VP Licensing

With nearly $3B in licensing and M&A activity, Mick is ONIRACOM’S godfather, the Kevin Bacon of the licensing world.  Mick’s deep relationships across a variety of sectors combined with his tenure in consumer branded products run wide and deep.  Mick is a mastermind in developing strategies for corporations and entrepreneurs to help diversify their business and receivables through licensing activities, licensing management and exit and/or acquisition strategies. 

BOBBY SHAND Senior Advisor Bobby brings an unerring spirit into all that he does. A multi-award-winning veteran of the industry, he crafted innovative campaigns for renowned brands such as Absolut, Adidas, Evian, Sony Pictures, Mentor, TAG Heuer, IWC, GIA, among many others. He is relentless in excavating ideas and opportunities for his clients and partners. Bobby also dedicates his time to AHA! (Attitude. Harmony. Achievement.) teaching social and emotional intelligence to teens and other charities in the Santa Barbara area, serving on various boards.

BOBBY SHAND
Senior Advisor

Bobby brings an unerring spirit into all that he does. A multi-award-winning veteran of the industry, he crafted innovative campaigns for renowned brands such as Absolut, Adidas, Evian, Sony Pictures, Mentor, TAG Heuer, IWC, GIA, among many others. He is relentless in excavating ideas and opportunities for his clients and partners.

Bobby also dedicates his time to AHA! (Attitude. Harmony. Achievement.) teaching social and emotional intelligence to teens and other charities in the Santa Barbara area, serving on various boards.

JOHN LUCCHETTI VP Client Partnerships Our trusted advisor, connector and relationship builder, John directs all sales and strategic partnerships at ONIRACOM.  His background in anthropology blends perfectly with his passions for building brands, cutting edge technologies and music evidenced by his experience working with clients such as Warner Music Group, The Santa Barbara Bowl, and AEG.  John’s quickly ingrained within the fabric of our local community serving as the Programs Chair in the Rotary Club of Montecito, REEF PTO at Roosevelt Elementary, Santa Barbara Cub Scout Committee Chair, and Rally 4 Kids Marketing Committee Member.

JOHN LUCCHETTI
VP Client Partnerships

Our trusted advisor, connector and relationship builder, John directs all sales and strategic partnerships at ONIRACOM.  His background in anthropology blends perfectly with his passions for building brands, cutting edge technologies and music evidenced by his experience working with clients such as Warner Music Group, The Santa Barbara Bowl, and AEG.  John’s quickly ingrained within the fabric of our local community serving as the Programs Chair in the Rotary Club of Montecito, REEF PTO at Roosevelt Elementary, Santa Barbara Cub Scout Committee Chair, and Rally 4 Kids Marketing Committee Member.

 

Brand Strategy

KRISTA TRIEDE Chief Brand Officer ONIRACOM’s brand provocateur is a fourth generation brand builder and helps clients architect their brand with great purpose and power. As our Chief Brand Officer, Krista brings deep expertise and tenured experiences across the world from time spent with Fortune 500 brands, social enterprise organizations and a collection of powerful start-ups.  Her CPG background extends across multiple sectors for brands such as Reebok, UGG Australia, Diesel and Nike - amongst many others.  Krista advises and/or serves on the Board of: The Shoe that Grows, Yellow Leaf Hammock, Oniracom and The University of Wyoming College of Business. She’s also a sought after keynote speaker.  

KRISTA TRIEDE
Chief Brand Officer

ONIRACOM’s brand provocateur is a fourth generation brand builder and helps clients architect their brand with great purpose and power. As our Chief Brand Officer, Krista brings deep expertise and tenured experiences across the world from time spent with Fortune 500 brands, social enterprise organizations and a collection of powerful start-ups.  Her CPG background extends across multiple sectors for brands such as Reebok, UGG Australia, Diesel and Nike - amongst many others.  Krista advises and/or serves on the Board of: The Shoe that Grows, Yellow Leaf Hammock, Oniracom and The University of Wyoming College of Business. She’s also a sought after keynote speaker.  

NOAH BARRON Creative Director Noah brings to ONIRACOM his double-barreled background in journalism and graphic design to bear while pairing pixel-perfect art with crisp, compelling copy. With a previous life as a print news reporter and also as creative director of a large Manhattan PR firm, Noah is as comfortable in a sleeves-up-Adobe-Suite-capacity alongside entrepreneurs and startups, as he is in creating top-level, button-down-suit visual brand strategy for tech innovators like Airpush, InMarket and ESET Software.

NOAH BARRON
Creative Director

Noah brings to ONIRACOM his double-barreled background in journalism and graphic design to bear while pairing pixel-perfect art with crisp, compelling copy. With a previous life as a print news reporter and also as creative director of a large Manhattan PR firm, Noah is as comfortable in a sleeves-up-Adobe-Suite-capacity alongside entrepreneurs and startups, as he is in creating top-level, button-down-suit visual brand strategy for tech innovators like Airpush, InMarket and ESET Software.

LUKE ARCHER Producer Cool Hand Luke is a video producer extraordinaire with a bachelor’s degree in business and a minor in multimedia design. Luke’s is a voracious producer of great video and film content. His bag of tricks includes Scripting & Storyboarding, Directing, Editing, & Motion Design. Companies including Universal Music Group and Microsoft trust Luke’s keen eye, creativity, and his marketing outcome approach toward content development. His skill set also includes over 1,000 hours as a live music director. When not creating new content, Luke spends his time with his three adorable children and his wife Alycia Nichole.

LUKE ARCHER
Producer

Cool Hand Luke is a video producer extraordinaire with a bachelor’s degree in business and a minor in multimedia design. Luke’s is a voracious producer of great video and film content. His bag of tricks includes Scripting & Storyboarding, Directing, Editing, & Motion Design. Companies including Universal Music Group and Microsoft trust Luke’s keen eye, creativity, and his marketing outcome approach toward content development. His skill set also includes over 1,000 hours as a live music director. When not creating new content, Luke spends his time with his three adorable children and his wife Alycia Nichole.

NATHANIEL HANSEN Director of Research A psychologist by training, Nathaniel heads all Data Research, deriving insight from social data through our proprietary software. As a first-mover, he has pioneered this space since 2009, aiding brands in their comprehension of consumer experiences and driving campaigns based upon solid market intelligence. He identifies the exact consumers that love specific brands and delivers insight related to these consumers to strategists, planners and brand leadership.  He has done this work for ONIRACOM clients and companies of all sizes, including global clients such as Clarks Footwear, IKEA, Unilever, Ogilvy, P&G, JWT and others.

NATHANIEL HANSEN
Director of Research

A psychologist by training, Nathaniel heads all Data Research, deriving insight from social data through our proprietary software. As a first-mover, he has pioneered this space since 2009, aiding brands in their comprehension of consumer experiences and driving campaigns based upon solid market intelligence. He identifies the exact consumers that love specific brands and delivers insight related to these consumers to strategists, planners and brand leadership.  He has done this work for ONIRACOM clients and companies of all sizes, including global clients such as Clarks Footwear, IKEA, Unilever, Ogilvy, P&G, JWT and others.

Creative

KEIR DUBOIS Senior Designer Keir is a designer by trade and writer by training, with a background in publication design, journalism, front-end development, and event collateral. As the design team consultant, he helps ONIRACOM achieve client objectives by creating consistent, accurate and impactful identity across all media channels for brands like The Santa Barbara Bowl, 3rdNut, The Santa Barbara Bar and many more. Keir also volunteers as chapter president of AIGA Santa Barbara, our creative community's professional association for design.

KEIR DUBOIS
Senior Designer

Keir is a designer by trade and writer by training, with a background in publication design, journalism, front-end development, and event collateral. As the design team consultant, he helps ONIRACOM achieve client objectives by creating consistent, accurate and impactful identity across all media channels for brands like The Santa Barbara Bowl, 3rdNut, The Santa Barbara Bar and many more. Keir also volunteers as chapter president of AIGA Santa Barbara, our creative community's professional association for design.

JANE MASTERSON Designer Jane is a strong believer in the basics of good design. She’s been a graphic designer longer than she can remember. Her training consisted of coming up through the ranks of design studios along with strong mentors in Los Angeles. Successful branding and graphic design is at the heart of her universe. Simplicity is key. Her strengths are in creating solid concepts, holding the consistency of brands, communication and creating strong relationships with clients. Collaborating as part of a team is second nature to Jane. People are most fascinating to her, so in her spare time she can be found spending time with interesting humans, riding her bicycle and skateboarding.

JANE MASTERSON
Designer

Jane is a strong believer in the basics of good design. She’s been a graphic designer longer than she can remember. Her training consisted of coming up through the ranks of design studios along with strong mentors in Los Angeles. Successful branding and graphic design is at the heart of her universe. Simplicity is key. Her strengths are in creating solid concepts, holding the consistency of brands, communication and creating strong relationships with clients. Collaborating as part of a team is second nature to Jane. People are most fascinating to her, so in her spare time she can be found spending time with interesting humans, riding her bicycle and skateboarding.

MIRANDA KOENIG Designer Miranda is a freelance designer with many different roles, backgrounds and interests. She graduated with a BFA degree in Industrial Design and Sculpture. She applies her knowledge of the design thinking process from product design in her UX work and combines it with her passion for graphical work. Her interests crossover a wide range of skills she has accumulated over time, from welding to psychology. She has learned to combine many of the design philosophies to solve problems that she comes across in her current work. All these different aspects of design have helped Miranda grow and learn as a designer, (yoga) teacher and individual and will continue to do so!

MIRANDA KOENIG
Designer

Miranda is a freelance designer with many different roles, backgrounds and interests. She graduated with a BFA degree in Industrial Design and Sculpture. She applies her knowledge of the design thinking process from product design in her UX work and combines it with her passion for graphical work. Her interests crossover a wide range of skills she has accumulated over time, from welding to psychology. She has learned to combine many of the design philosophies to solve problems that she comes across in her current work. All these different aspects of design have helped Miranda grow and learn as a designer, (yoga) teacher and individual and will continue to do so!

 

Communications

SHAHIRA KUDSI Communications Manager After having lived across Asia, Europe and North America, Shahira has found a comfort zone in multiple styles of communications. Her work portfolio includes experience in museum work (Museum of Modern Art New York) and various non-profits including the David Lynch Foundation. Her passion centers around the intersection of art and critical theory as well as independent film. She has a B.A in English Literature and co-edits a weekly online art and poetry series. 

SHAHIRA KUDSI
Communications Manager

After having lived across Asia, Europe and North America, Shahira has found a comfort zone in multiple styles of communications. Her work portfolio includes experience in museum work (Museum of Modern Art New York) and various non-profits including the David Lynch Foundation. Her passion centers around the intersection of art and critical theory as well as independent film. She has a B.A in English Literature and co-edits a weekly online art and poetry series. 

DARLA BEA Communications Manager One of ONIRACOM’S resident creatives, Darla lives in work focused in promotions, PR, creative direction, social media and branding. Her work has brought clients notable exposure and attention through various mediums such as digital, television, radio, and print and she helps guide our programmers and designers throughout web and promotional projects with her sharp lens.  She’s been integral in work with VF Corporation, lucy® activewear, Coral Gables Food Wine & Spirits Festival, LA Yoga MagazineBristol Farms - and more.  Outside of Oniracom you can hear Darla live on KCSB-FM 91.9 or in many of California’s best events as a highly regarded and in-demand DJ.  

DARLA BEA
Communications Manager

One of ONIRACOM’S resident creatives, Darla lives in work focused in promotions, PR, creative direction, social media and branding. Her work has brought clients notable exposure and attention through various mediums such as digital, television, radio, and print and she helps guide our programmers and designers throughout web and promotional projects with her sharp lens.  She’s been integral in work with VF Corporation, lucy® activewear, Coral Gables Food Wine & Spirits Festival, LA Yoga MagazineBristol Farms - and more.  Outside of Oniracom you can hear Darla live on KCSB-FM 91.9 or in many of California’s best events as a highly regarded and in-demand DJ.  

NICOLE WALD Content Strategist Charismatic speaker, educator, and content strategist.  With over a decade in the education field, I am a trusted consultant, specializing in the design and presentation of professional development experiences for teachers, as well as the marketing and promotion of these events. My diverse public and private school experience–along with years spent traveling the country to deeply examine and engage with a spectrum of methodologies–give me a uniquely broad perspective on educational trends, issues, and curriculum development for the K-12 classroom.  As a seasoned content strategist, my clients depend on me to empower audiences with knowledge and to promote the brand's stories. I often employ these skills with organizations that focus on educating youth as well as those that work to create environmental solutions. 

NICOLE WALD
Content Strategist

Charismatic speaker, educator, and content strategist. 
With over a decade in the education field, I am a trusted consultant, specializing in the design and presentation of professional development experiences for teachers, as well as the marketing and promotion of these events. My diverse public and private school experience–along with years spent traveling the country to deeply examine and engage with a spectrum of methodologies–give me a uniquely broad perspective on educational trends, issues, and curriculum development for the K-12 classroom. 
As a seasoned content strategist, my clients depend on me to empower audiences with knowledge and to promote the brand's stories. I often employ these skills with organizations that focus on educating youth as well as those that work to create environmental solutions. 

Development

STEVE BEYATTE Developer Our resident product and engineering veteran, Steve leads ONIRACOM’S most exciting projects. In 2012 he was the first employee at Swarm, a real-time hardware/software startup that was later acquired by Groupon.  Steve’s passionate about creating rich user experiences, purposeful products, and innovative apps and has worked with brands such as Sonos, Groupon and Neff Headwear. A Bay Area native, you’ll likely find Steve surfing Ocean Beach or nerding out on the web’s newest technologies.

STEVE BEYATTE
Developer

Our resident product and engineering veteran, Steve leads ONIRACOM’S most exciting projects. In 2012 he was the first employee at Swarm, a real-time hardware/software startup that was later acquired by Groupon.  Steve’s passionate about creating rich user experiences, purposeful products, and innovative apps and has worked with brands such as Sonos, Groupon and Neff Headwear. A Bay Area native, you’ll likely find Steve surfing Ocean Beach or nerding out on the web’s newest technologies.

WILL MANKOWSKI Strategist Will Mankowski's expertise is in film production, media studies, and multimedia design. Will graduated with a B.A. in Film and Media Studies from UC Santa Barbara, and a degree in Film Production from Santa Barbara City College. He has worked with film companies at the Cannes Film Festival, shot live concert footage, and learned to write under a successful Hollywood screenwriter/director, giving him a valuable breadth of knowledge. He has acted in front of the camera, filmed behind the camera, edited raw footage, marketed films, and still works as a projectionist for the Santa Barbara International Film Festival. However, Will isn't just about films. He also has a passionate love for music having picked up his first guitar when he was 8 years old.

WILL MANKOWSKI
Strategist

Will Mankowski's expertise is in film production, media studies, and multimedia design. Will graduated with a B.A. in Film and Media Studies from UC Santa Barbara, and a degree in Film Production from Santa Barbara City College. He has worked with film companies at the Cannes Film Festival, shot live concert footage, and learned to write under a successful Hollywood screenwriter/director, giving him a valuable breadth of knowledge. He has acted in front of the camera, filmed behind the camera, edited raw footage, marketed films, and still works as a projectionist for the Santa Barbara International Film Festival. However, Will isn't just about films. He also has a passionate love for music having picked up his first guitar when he was 8 years old.

JOHN HAYES Developer As key developer, John has served as ONIRACOM’S developer-ninja for nearly a decade.  His ability to adapt quickly and stay a step ahead across multiple new and evolving platforms has kept him relevant in a constantly changing industry.  Outside of Oniracom John is a huge fan of the environment and the world of music.  He wears hats as producer and sound engineer - composing, designing, mixing and mastering for film and various media.  John has worked on media for brands such as The NHL, Universal Pictures, Coca Cola, and Corona amongst many others.

JOHN HAYES
Developer

As key developer, John has served as ONIRACOM’S developer-ninja for nearly a decade.  His ability to adapt quickly and stay a step ahead across multiple new and evolving platforms has kept him relevant in a constantly changing industry.  Outside of Oniracom John is a huge fan of the environment and the world of music.  He wears hats as producer and sound engineer - composing, designing, mixing and mastering for film and various media.  John has worked on media for brands such as The NHL, Universal Pictures, Coca Cola, and Corona amongst many others.