Santa Barbara Bowl

The Santa Barbara Bowl came to Oniracom in 2012 as an established world-class concert venue looking for a way to deepen its impact as a force for community good.

Using Actionable Intelligence insights, we invigorated their online marketing efforts with a new website and copywriting, creative campaigns, contests, and monthly newsletters. 

At the venue, we built onsite activation campaigns, compelling digital signage, and developed print designs.

We also helped the Bowl to deepen community access to the arts through their Education Outreach program. As a nonprofit, a percentage of all Bowl revenue from concerts goes to this fund. We helped them find inroads to schools and other youth-centered organizations to raise awareness about their annual grants for arts-based education and opened the door for thousands of students to attend concerts at day-time showings with world-renowned artists.

We remain the agency of record to this day, with marketing efforts that ensure high ticket sales and repeated sold out shows, fueling the venue’s nonprofit efforts.