Santa Barbara Bar Lighting up the market with intelligence–driven creative

The Problem

Santa Barbara Bar had a delicious product that needed an upgrade to be able to scale.

The Solution

SB Bar needed a team to help elevate their small-town brand to go large. Working with our retail and CPG experts, we designed gorgeous new marketing initiative and packaging design for their product line that focused on photographing fresh ingredients and highlighting flavors that makes their product perfect snack bars. 

Our work elevated the brand, connected better with consumers and most importantly delivered the new package designs for launch in Costco.

Our creative work brought a holistic connection between the new website, packaging, wrappers, signage and other collateral. We combined lifestyle photography and food styling.

Now, Santa Barbara Bar looked every bit as good as it tasted.

The Results


increase in time spent on website product pages


Costco locations launched


new package designs with custom photoshoots

“Oniracom evolved with our needs and
We wouldn’t be in
Costco without them.”

– Peter, Founder & CEO

Campaign Highlights