The Problem
They needed a marketing partner to help roll out their launch and a way to differentiate themselves from other major players. In the cluttered U.S. frozen dessert industry, over 1.54 billion gallons of ice
cream and related desserts are sold each year.
The Solution
Our intelligence work, pulling data from over 200,000 people online, revealed that good taste is what matters most to consumers, yet “healthy ice cream” has a reputation for bad taste.
Using our Actionable Intelligence, we helped them deliver what their audience wanted, delicious content. Influencers shared recipe ideas and ice cream party plans that stimulated the senses, encouraging cautious customers to take a leap and try the new brand.
We created videos that addressed both these points, showing one delicious bite creating enthusiastic fans across 6 key demographics. We then developed ad campaigns with the videos that used innovative targeting methods to compete with big brand spending. Within 6 months, the brand had increased sales by over 200%, firmly establishing them as a contender in stores across the nation.
“ONIRACOM WAS THE PERFECT
MARKETING PARTNER FOR OUR NATIONAL EXPANSIONS.
Their ability to identify and target the right audiences
with spot on creative helped us compete with brands
sporting much bigger budgets. The campaign proof was
in our sales numbers, and week over week, we were the
brand to beat. I’d work with them again, no question.”
MIKE FRANSZ,
VP OF MARKETING
The Results
400
store expansion
in under 3 months
67%
sales lift over
6 month campaign
220%
brand lift over
6 month campaign
Campaign Highlights
