The Problem
Ray’s Infused Lemonade was seeking an agency partner with integrated video & photo production team to expand awareness as the brand prepares to enter the California market.
The Solution
Ray’s is a Washington based cannabis infused drink brand who has been #1 in sales in their category for years. Ray’s is expanding into the California market and needs beautiful lifestyle video content to bring to California’s savvy cannabis consumers.
Infused beverages are a growing category of cannabis consumption, and Ray’s needs to be positioned to stand out in the California market, because emerging products are vying for valuable shelf space and visibility. Brands that utilize video driven marketing campaigns better resonate with consumers and emerge as leaders in the space. Producing videos with characters & scenes that a potential consumer imagines themselves in gives an aspirational pathway to try the product.
Our team developed California centric video and photo content to support Ray’s market entry and ongoing marketing growth.
The Results
An aspirational video series that inspires us to live a Ray’s lifestyle.
Each script is targeted towards specific audience personas uniquely researched for expanding into the CA market.
Ray’s clearly communicates its aspirational lifestyle in beautiful locations for its product line.
Various formats and cuts of the videos planned in advance to support an omnichannel rollout.
Sunshine in a bottle.
Campaign Highlights
