About
Based in Santa Barbara, Oniracom is a collective of music industry specialists who partner with both artists and management to increase marketplace visibility and revenue. We do this by developing powerful online presences in parallel with leading-edge interactivity and new media strategies. We pride ourselves on translating your business plan to the web.
Our websites are driven by ExpressionEngine, a flexible content management system. To achieve our mission, Oniracom provides any or all of the following in conjunction with full site development: streamline social networks; design marketing campaigns; create online stores; expand mailing lists; and most importantly, increase overall career visibility.
With decades of music industry experience, Oniracom also offers consultation on artist development as well as assistance with merchandising, production, marketing, world touring, and more. Our experience lives through growing artists from their infancy to international status. We do this while creating positive and lasting change in the global community with our support of numerous nonprofit and charity groups.
We provide Solutions for Dreamers.
Sean Campos
President, Lead Engineer
Sean is a software engineer with a broad background in computer science and computer architecture. Sean studied under some of the most important contributors to the field of computer science at UCLA’s School of Engineering and Applied Science, including some of the original architects of both Unix and the internet. He has experience in projects requiring extensive knowledge of database architecture, distributed programming and artificial intelligence techniques. Sean’s education has provided him with a strong foundation in the theory behind Computer Science which allows him to quickly learn and adapt to the newest trends and developments in technology. Over the course of the next 10 years Sean sees himself participating in defining the next generation of technology, especially in terms of enhancing the communication of complex information between disparate systems across multifarious mediums, such as the internet.
Current Favorite Artists:
Lately I’ve been listening to bands that start with colors. White Stripes, Black Crows, Blue Oyster Cult, Pink Floyd, Red Hot Chili Peppers, Black Sabbath, Cream
Is led a color?
Favorite Beatles Song:
Dear Prudence
Jacob Tell
Vice President, Creative Lead
Jacob Tell manages premiere artist positioning in the music industry for web and new media development. With an educational background in film and politics, Jacob seeks world changing solutions for positive and creative humans. Jacob embraces technology-driven solutions striving to make them accessible for all to enjoy. With an appreciation for nature and hope for the future of human ecology, Jacob supports environmental & political leaders and aims to further meld artistry and science. Promoting “Solutions for Dreamers” is not merely the slogan of Oniracom & Oniric Records, but his vision for positive and lasting change.
Current Favorite Artists:
Phish, Wilco, Matthew Mcavene, Edward Sharpe, Oingo Boingo, Fleet Foxes, Bon Iver, Built to Spill, Flight of the Conchords, Talking Heads
Favorite Beatles Song:
Tomorrow Never Knows
Mike Wald
Chief Operations Officer
Mike has been involved with technology since playing on his first Apple in 1988. Educated as an Ecological Anthropologist, he brings both scientific and sociological insight to every project. Having developed web sites for over 10 years, Mike has worked with a broad spectrum of technologies and even broader list of media. His main goal at Oniracom is to make complex sites work beautifully.
Current Favorite Artists:
Ben Folds Five
Favorite Beatles Song:
Come Together
Tyler Singletary
Director of Business Development
Tyler has been working in computer and web technology for over ten years in everything from software development and support to futurism and strategic growth. At Oniracom from its inception in 2001, Tyler provides advice, an editorial eye, and a keen business sense derived from his experience in such diverse industries as law, education, and media. An amateur musician and composer, he also appears on Oniric Records’ SFD Season 2 under the name “You Are Here.”
Current Favorite Artists:
Wild Beasts, Nurses, Tyondai Braxton
Favorite Beatles Song:
Within You/Without You
Ed. Mercadillo
Artist Relations Director
Ed. Mercadillo has been working for Oniracom for 5 years as the Artist Relations Director. In his time at Oniracom, Ed. has increased his expertise and knowledge of the crossroads between music and technology, and how to effectively manage the relations of a service-based company. He is also known for his comprehensive, up-to-the-minute knowledge of the contents of Kanye West’s blog. Ed.‘s passions include live music and the newest iPhone.
Current Favorite Artists:
Matthew McAvene, Marc B.
Favorite Beatles Song:
The one that goes like this “hey hey we’re the beatles, and people say we monkey around”
Brendan Moore
Director of New Media
Brendan came to Oniracom with a degree in Communication Studies and work experience in public relations, technology, and the music industry. He is able to combine his skills and expertise from each industry to direct the New Media department and find creative and effective ways for fans to interact with content in order to actualize management goals. Brendan also serves as Oniric Records’s Head of Development and is an accomplished live music photographer.
Current Favorite Artists:
Delta Spirit, K’NAAN, Trevor Hall, Bon Iver, or stalk what I’m listening to on last.fm
Favorite Beatles Song:
Happiness is a Warm Gun
Jimmy Straayer
Director of Marketing
Jimmy holds bachelor of science degrees in Marketing and International Business and has extensive work experience in the Information Technology field. He is passionate about music, technology and learning. Jimmy blends his education, experience and passions together to perform his role as Director of Marketing. Because learning is one of his passions, Jimmy is constantly researching the ever-changing music, technology and marketing industries. He uses this knowledge to create the best solutions for Oniracom’s clients and continues to find new ways to leverage the power of the internet to further connect artists to their fans. As a fellow artist himself, Jimmy knows what it’s like to be a hard-working musician and the importance of creating, maintaining and enhancing an online presence. Whether he’s working with an international superstar act or a band that’s just starting out, Jimmy applies this “musician empathy” mindset to all of his clients.
Current Favorite Artists:
Mason Jennings, The Black Keys, The Whigs, Voxtrot
Favorite Beatles Song: (this will change monthly)
Mother Nature’s Son
Tad Wagner
Art Director
As the head of Oniracom’s design department, Tad is committed to producing beautiful work. He is developing a passionate and friendly team that works together to help clients solve just about any design need.
Tad is sought out to add his touch to a broad range of creative projects. He has been featured in local art galleries, on numerous online communities and has contributed to an extensive collection of independent recordings. Tad loves to explore museums but is just as happy drawing with kids.
Current Favorite Artists:
Grizzly Bear, Andrew Bird, Fleet Foxes
Favorite Beatles Song:
Something
Lauren Salaun
Design Contractor
Lauren Salaun is a graphic designer with a Bachelor’s Degree in Studio Art and Communication Studies and an extensive background in advertising and photography. She is experienced in sales and promotions, public relations, and music and is able to draw on these diverse skills to create innovative design solutions for various projects. She has a passion for art and media that drives her to seek new ideas and competitive designs in order to create the best solution for the client.
Current Favorite Artists:
Kings of Leon
Favorite Beatles Song:
Sgt. Pepper’s Lonely Hearts Club Band
Adam Cohen
New Media Specialist
Adam joined the Oniracom team while finishing up college at UC Santa Barbara, where he studied Communication and Exercise & Health Science. With a passion for art, music, and philanthropy, Adam truly feels at home in the Oniracom family. Coupling these passions with professional experience in marketing and event planning, Adam brings creativity and drive to every project he has, and incorporates great enthusiasm and optimism as the foundation of his work ethic and personality. Having gained extensive knowledge of the relationship between technology and the music industry during his time at Oniracom, Adam is excited to be at the forefront of discovering new and exciting ways to utilize technology to best benefit both the artist and the fan.
Current Favorite Artists:
Mason Jennings, Joni Mitchell, K’NAAN, Jack Johnson, Brett Dennen
Favorite Beatles Song:
Let it Be
Drew Franklin
Developer
Equal parts musician and geek, Drew enjoys keeping his ear to the ground of this crazy internet thing. The internet teaches Drew everything from clean minimalist code to how to ignore your lizard brain (wikipedia it) when it tells you the song you are writing is no good.
Although Drew wanders around all of the many roles at Oniracom, he is developer at heart. He enjoys seeing the transition of our designers’ great designs to a working website. Drew sees what he does as a evolving craft and loves coming to Onircom to hone his skills, learn from his extremely talented co-workers, and make great websites.
Current Favorite Artist:
Joe Purdy’s Last Clock On The Wall, David Bazan’s Curse Your Branches, Rosie Thomas’ These Friends Of Mine
Favorite Beatles Song:
Cheating and refuse to pick one, but I have covered Nowhere Man and Hey Bulldog with previous bands and love them both.
Mallory Reulman
New Media Specialist
Mallory began working at Oniracom while finishing up her degree in Communication and Technology Management at UC Santa Barbara. After discovering a growing interest in digital communications, she began to follow the developing trend of online marketing, which eventually led her to Oniracom.
While at Oniracom, her interest in social marketing developed into a passion for discovering new mediums, strategies and tactics to reach music fans. Being able to work alongside a motivated team of talented individuals provides a great platform to apply both her skills and interests in the industry.
Current Favorite Artists:
Why?, Incubus and Cat Power
Favorite Beatles Song:
Day Tripper
Jimmy Grablev
Developer
A lot has changed on the web since Jimmy first started creating web sites, but he still finds web development exciting and challenging. Jimmy has been continuously learning about the web and web programing for over a decade through school, books, online guides, and practical experience. He is graduating from California Polytechnic State University soon where he is studying Computer Science.
Current Favorite Artists:
Greenday, Jack Johnson, 80’s
Favorite Beatles Song:
Help!
Steve Beyatte
Developer
After graduating from UCSB in 2008 with a degree in Business/Economics, Steve sought to take advantage of the flexibility of a web design career. After working in Spain, Italy, and Morocco he’s now settled in Bali, Indonesia where he works remotely for Oniracom and his other freelance clients. After playing drums and bass guitar for several Santa Barbara bands, it was a natural progression for him to combine his love of music with his passion for web design and join the Oniracom team.
Current Crunchy Artists:
John Scofield, Blind Melon, and Zeppelin
Favorite Beatles Song:
Rocky Raccoon
Tracy Ibsen
Designer
Tracy is a graphic designer with a bachelor’s degree in graphic design and a minor in interactive media studies. Her diverse education has allowed her to work in many different aspects of the art arena. She has worked as a design intern, a freelance artist, the designer for a student-run business consulting firm and a co-art director for an advertising campaign. She is a passionate and driven designer who thrives on projects that allow her to exercise her creative style and prides herself on her technical drawing skills and other fine art talents.
Current Favorite Artist:
Rebelution
Favorite Beatles Song:
Let It Be
Carl Welch
Senior Flash Developer
Carl has been in the industry for nearly 20 years. He received his BFA in Electronic Design after he finished saving the world during the 1991 Gulf War. Yes, he is an undecorated war hero. He joined the Army because he heard the food was gourmet and the uniforms were fabulous. He loves to build things; circuits, songs, web apps, animations - whatever the party calls for. He’s built award winning sites for Hollywood studios and loves the work Oniracom throws at him as it’s always something new and challenging. Lately he’s been knee deep in Actionscript 3 and loving it. When he’s not in front of his computer screen, working on his studio tan, he’s out mountain biking in the hills of California.
Favorite Quote:
“Improvise, adapt, and overcome”
Current Favorite Artists:
Frank Zappa, Deerhoof, Nikola Tesla, Buckmienster Fuller, Fleet Foxes, Kings Of Convenience, Funkadelic, Parliament (P-Funk, baby), and everyone else that plays an instrument or sculpts or paints or creates anything, really.
Favorite Beatles Song:
Mother Nature’s Son
Justin Davis
New Media Intern
Justin Glenn Davis didn’t know what what he was getting into his first day at Oniracom. He showed up and was quickly put to work moving hundreds of t-shirts and posters into storage at Oniracom’s new office. Not only a man of physical talent, Justin holds a Bachelor of the Arts degree in Economics and Business from Westmont College. Justin has been an acting in diverse roles at Oniracom, from editing video content, to drafting monthly reports for Oniracom Artists. Justin enjoys listening to music on Rdio.com while getting the job done in respectable style. He is looking forward to entering into the professional realm with his experiences at Oniracom, and is excited about working for this innovative music industy company. Music fuels Justin’s life. Justin enjoys writing, both for leisure, and for solutionsfordreamers.com, and he hopes to eventually get published for his fiction, poetry, and creative non-fiction work.
Favorite Current Bands:
Beirut, Phoenix, Fun, Delta Spirit, Justice, Kanye West, The Smiths, Buellton.
Favorite Beatles Song:
I Am The Walrus
Joshua Wheeler
Developer
Joshua Wheeler started development at an early age. He is an aficionado of most web scripting languages and has won state level awards for his work. When creating websites, he keeps a strong focus on creating clean and logical code with the latest technologies. This is important because in the rapidly changing world of technology even the smallest kinks can spell disaster later on. When Josh is not spending his time with eyes glued to the computer screen he is instead focusing on completing his Bachelors in Computer Engineering. Also a fan of music, he loves to spend the majority of his freetime playing the acoustic as well. Though, don’t expect him to sing infront of you, he’d rather do that alone at home. Running is another hobby of his as it helps him cool off after a long day of arduous sitting on his computer chair.
Favorite Bands:
Tommy Emmanuel, Andy Mckee, Modest Mouse, Coldplay, White Stripes
Favorite Beatles Song:
Across The Universe
Sherene Arjani
New Media Intern
Sherene joined Oniracom while finishing up her degree in Communication & Psychology at UC Santa Barbara. Along with a double minor in Technology Management & Professional Writing, her past experience with social marketing has provided a solid foundation for working with Oniracom’s New Media department to implement innovative marketing campaigns within the framework of the music industry. Born and raised in the heart of the Silicon Valley, Sherene has lived through the boom, bust and everything in between. She is a self-professed fangirl of Reddit, TED talks, & NPR and has an enduring fascination for discovering new strategies and technologies to connect artists with their fans in the context of the ever-changing media landscape. As a creative and driven individual, Sherene is thrilled that Oniracom gives her the opportunity to collaborate on artist-driven projects with a team of like-minded individuals who are at the forefront of new media and music marketing. Here, Sherene’s two greatest passions - music & technology – coalesce seamlessly.
Current Favorite Artists:
Animal Collective, The Dodos, Cat Stevens, Gipsy Kings, Otis Redding, Sufjan Stevens, The Morning Benders, Dr. Dog (You can creep everything & anything Sherene listens to on last.fm)
Favorite Beatles Song:
She Said She Said
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