Logo for Sweetspot
Sweetspot came to our team in search of a logo for their innovative wearable technology.
Sweetspot is a kinesiological measurement tool that uses gyro sensors to provide wearers with meaningful metrics about the way their bodies move when walking and running. This data empowers you to move faster and more efficiently, with less wasted energy and injury risk. Sweetspot goes beyond the simple step-counting technology present on many wearables to provide cadence information — the frequency of strides over time — and provides metronome guidance allowing users to hit their ideal rhythm to run faster and longer, with lower impact on knees and joints.
Our team delivered a logo suited for a product sitting at the intersection of technology and athletics, as well as representing the actual product design within the logo.
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